About this opportunity
Talentfoot Executive Search and Staffing lists this CMO opportunity in auburn hills, Michigan. Review the employer’s description below for duties, qualifications and application requirements.
Job description
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Our client is a leading innovator in connected consumer products, delivering smarter solutions that improve the lives of customers through a combination of technology, design, and functionality. Headquartered in the Midwest with over 700 team members, the company is defining the future of its category with a bold vision and passionate culture.
Position Overview
Our client is hiring a Chief Marketing Officer (CMO) to lead the continued growth of its brand, customer acquisition, and marketing strategy. Reporting to the President & CEO and serving on the Executive Team, the CMO will oversee a 30+ person marketing organization across creative, eCommerce, brand, and performance. The ideal candidate will bring direct-to-consumer marketing expertise, a strategic mindset, and the operational depth to help shape the future of the category. This is an onsite role in the Midwest; relocation packages are available.
**NOTE: THIS ROLE REQUIRES RELOCATION TO MIDWEST**
Position Responsibilities
Oversee global D2C full-funnel performance marketing strategy in partnership with the VP of Growth.
Lead the global brand launch and development of the company’s core eCommerce destination.
Define product marketing strategy and alignment with product management and technical product claims.
Develop and scale the marketing organization; manage team culture, onboarding, and talent development.
Set and monitor KPIs across LTV, CAC, AOV; develop dashboards and reporting frameworks.
Partner with omnichannel leadership to support retail expansion and in-store marketing efforts.
Expand international marketing and brand strategy for global growth.
Refine lifecycle and journey marketing strategy in collaboration with internal teams.
Lead content strategy to support brand and performance goals.
Leverage customer insights and segmentation to optimize journeys and marketing touchpoints.
Co-develop and launch a tiered loyalty program modeled on value-based customer engagement.
Align CRM, CDP, and marketing technology stack with strategy in partnership with IT leadership.
Drive subscription marketing strategy and integration across product and customer experience.
Own financial planning and budgeting for digital channels; ensure profitability and scalability.
Required
Position Qualifications
12+ years of experience in growth, brand, or performance marketing for a DTC business with physical products.
Hands-on experience with Meta Ads, Google Ads, and digital acquisition platforms.
Expertise in CAC/LTV analysis and customer acquisition strategies.
Demonstrated ability to build, scale, and lead cross-functional marketing teams.
Data-driven and analytical, with strong creative sensibility and customer empathy.
BA in Marketing, Advertising, Communications, Statistics, or equivalent experience.
Strong cross-functional collaboration skills and ability to drive results.
Passion for the category and alignment with consumer needs and mindset.
What They Offer
Premium medical, dental, vision insurance
401(k) match
Generous PTO and paid holidays
Paid parental leave and new pet adoption leave
Pet insurance discount and pet-friendly office
Company-paid life insurance and short-term disability
Continuing education support and referral program
On-site gym and modern equipment
Product discounts, branded gear, and a mission-driven culture
Talentfoot Overview
Talentfoot Executive Search specializes in future-proofing organizations by securing forward-thinking leaders across marketing, sales, eCommerce, product, data, and technology. With a 98% success rate and 2,500+ client partnerships since 2010, Talentfoot connects brands with transformative leadership. Learn more at Talentfoot.com .
Apply Today
This is a rare opportunity to shape a category-defining brand. If you're a marketing executive with a passion for innovation and customers, apply today to lead the future of connected consumer experiences.
Seniority level
Seniority level
Executive
Employment type
Employment type
Full-time
Job function
Job function
Marketing and Sales
Industries
Staffing and Recruiting
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Worksite address
auburn hills, MI, 48326, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.