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Job description
Aviva West Hartford | Full-Time| On-Site
Reports to: Executive Director
Why This Role Exists
At Aviva Senior Living, we believe people choose communities because of the experiences they have long before they ever move in. As the Community Marketing & Brand Ambassador, you will be the public face of Aviva West Hartford—building brand awareness, creating memorable experiences, strengthening community partnerships, generating qualified leads for tours, and helping drive occupancy growth. You'll work side-by-side with the Executive Director to make Aviva the most recognized and trusted senior living community in the market.
What You'll Own
• Develop and execute community marketing initiatives that increase awareness throughout the Greater Hartford area.
• Generate qualified leads that convert into scheduled tours through networking, events, referral relationships, digital marketing, and grassroots outreach.
• Plan and execute resident appreciation events, family events, holiday celebrations, educational seminars, networking mixers, open houses, vendor events, and community festivals.
• Represent Aviva at health fairs, Chamber events, civic organizations, churches, senior organizations, physician offices, hospitals, rehabilitation centers, and local businesses.
• Build referral partnerships that consistently produce prospective residents and family tours.
• Own the community's social media presence including LinkedIn, Facebook, Instagram, and Google Business Profile.
• Create weekly content including resident stories, employee recognition, photos, videos, event promotion, and educational content.
• Coordinate local advertising, sponsorships, public relations opportunities, press releases, and promotional campaigns.
• Protect and elevate the Aviva brand by ensuring consistent messaging and presentation across every touchpoint.
• Partner with the Activities team to create memorable resident experiences while capturing engaging content that showcases community life.
• Support recruiting and employer branding by highlighting company culture and employee recognition on LinkedIn and other platforms.
• Monitor online reviews and help strengthen Aviva's reputation.
• Track lead sources, tours generated, event attendance, social engagement, referral growth, and marketing ROI.
What Success Looks Like
• Increased qualified inquiries and scheduled tours each month.
• A growing network of referral partners producing measurable occupancy growth.
• A full calendar of engaging resident and public events.
• Meaningful growth in social media engagement and local brand recognition.
• Outstanding experiences for residents, families, prospects, and business partners.
• Measurable contribution to occupancy through marketing, outreach, and community engagement.
Who Thrives Here
You are energetic, creative, outgoing, and relationship-driven. You enjoy networking, hosting events, telling stories through social media, and creating experiences that people remember. You are comfortable working independently, taking initiative, and representing Aviva with professionalism and enthusiasm.
Qualifications
• 2+ years of experience in marketing, hospitality, healthcare, senior living, public relations, event management, or community outreach.
• Strong networking, relationship-building, written, and verbal communication skills.
• Experience managing LinkedIn, Facebook, Instagram, and digital content.
• Excellent organizational and project management skills.
• Valid driver's license with ability to attend local events and occasional evenings/weekends.
Why Aviva?
This is more than a marketing role—it's an opportunity to shape how an entire community is experienced. Your work will directly influence our reputation, occupancy, resident experience, and community impact while helping seniors and families discover a place they'll proudly call home.
Compensation and Benefits
Base salary
Performance bonus
Medical, dental, and vision coverage
401(k) with company match
Generous paid time off
Aviva Senior Living is an equal opportunity employer. We believe in building teams that reflect the communities we serve.
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.