About this opportunity
Corporate Resources of Illinois lists this Consumer Brand Manager opportunity in chicago, Illinois. Review the employer’s description below for duties, qualifications and application requirements.
Job description
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Overview
Consumer Brand Manager – Chicago, IL (West Loop)
$100,000 - $110,000 per year + Full Benefits, 401K Match, and PTO
We are a fast-growing premium beverage brand disrupting the wellness and functional drink space with clean ingredients, elevated design, and a bold voice. As we continue our national expansion across retail and e-commerce, we’re looking for a Consumer Brand Manager to drive strategy, visibility, and consumer engagement across all channels. This role is ideal for a strategic and creative marketer who knows how to connect with modern consumers, elevate brand storytelling, and execute performance-driven marketing across both digital and in-store environments.
Brand Ownership
Maintain and evolve the brand’s voice, identity, and positioning across all consumer and trade touchpoints
Ensure visual and verbal brand consistency across packaging, advertising, retail, and digital content
Collaborate with design, product, and executive teams to develop and uphold brand standards
Create and manage brand guidelines, messaging frameworks, and partner playbooks
Support internal teams and external agencies with tools and assets that reinforce brand consistency
Own and manage the brand marketing calendar including seasonal pushes, product launches, and promotional campaigns
Lead integrated campaigns across paid media, influencer partnerships, retail marketing, email, and events
Oversee go-to-market planning and execution for new product launches and regional rollouts
Travel to key markets and retail partners to support campaign execution, product education, and brand consistency
Partner with creative teams to develop compelling, high-converting campaign assets
Create and distribute retail toolkits to support sell-in and sell-through with key accounts and distributors
Manage organic and paid social strategies across platforms including Instagram, TikTok, and emerging channels
Build influencer, affiliate, and creator partnerships that align with the brand’s identity and values
Drive content strategies that create community and tell the brand story in an authentic, relevant way
Collaborate with eCommerce and CX teams to develop programs that increase customer retention and loyalty
Stay ahead of beverage, wellness, and cultural trends to keep the brand fresh, timely, and innovative
Analytics & Optimization
Track campaign and channel performance
Report on KPIs including brand awareness, engagement, conversion rates, and customer acquisition costs
Optimize marketing mix and budget allocation based on insights and real-time data
Test creative, messaging, and offers to improve outcomes and maximize ROI
Provide strategic recommendations for scaling high-performing efforts and phasing out low-impact ones
What You Bring
5+ years of experience in brand management within a consumer-facing company, with direct ownership of physical product lines and go-to-market strategy
Proven track record of managing high-impact digital campaigns and cross-functional brand initiatives
Strong grasp of social platforms, paid media strategy, content marketing, and email/SMS
Bachelor’s degree in Marketing, Business, Communications, or a related field
Willingness and ability to travel 30% or more as needed for retail visits, campaign launches, and events
Note : Corporate Resources has been hired by our client to recruit for this open position and any/all other positions as requested and posted.
Job Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing
Industries: Wholesale Alcoholic Beverages
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Worksite address
chicago, IL, 60290, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.