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Job description
Role Overview
The ServiceNow Creative Brand & Strategy team is a passionate team of creative thinkers and doers, responsible for shaping the future of the ServiceNow brand. We're looking for a Creative Director, Campaigns who can turn dense technical truth into ideas people remember – and who's led that kind of work before.
What You Will Do
You’ll work with a cross-functional team of art directors, writers, brand managers, and designers to set the creative vision and execute at the highest level, and you’ll do it knowing exactly what the rest of the enterprise software category is saying – so ours never sounds like it.
Why It Might Be a Fit
You’re a conceptual creative leader first, and being technically fluent comes as second nature. You can go deep on platform, data, and AI capability, then come back up with the headline, the metaphor, and the through-line that lands with a CIO and a CFO in the same room.
Requirements
15+ years in the creative industry, including at least 5 years leading integrated, digital-first campaigns in-house, with a portfolio that shows work for modern technology or B2B brands
Set the a creative vision grounded in brand truth, product truth, and customer insight.
Lead teams, contractors, and partners to build campaigns that build brand and generate demand, in market, around the world.
Translate complex platform, data, and AI capability into headlines and territories that hold up in front of technical and business buyers alike.
Partner with strategists on the brief process, and with stakeholders to optimize digital creative against real in-market performance.
Pressure-test every idea against the competitive set – know the category, and make sure our work never sounds like anyone else's.
Comfortable reading a product spec, a roadmap, or an analyst report and coming out the other side with a concept.
Strong presenter, able to sell big creative thinking to senior executives across the org.
Experience in B2B – ideally enterprise SaaS, cloud, or platform technology – where the product is technical and the buyer is a committee.
Still hands-on, still making the work yourself when it counts.
Benefits
base pay of $162,200 - $223,000
equity (when applicable)
variable/incentive compensation
health plans, including flexible spending accounts
401(k) Plan with company match
ESPP
matching donations
a flexible time away plan
family leave programs
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Worksite address
san diego, CA, 92189, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.