Job description
About Catch Creation
Catch Creation is a global eCommerce company built for the digital age. We create, grow, and manage online brands that inspire customers and deliver real value through exceptional products and experiences. Our team thrives in a fully remote environment, combining creativity, data-driven strategy, and innovation to build scalable eCommerce solutions that perform.
From concept to conversion, we specialize in developing brands that stand out in competitive markets—driven by a passion for design, storytelling, and customer satisfaction. Every product we launch reflects our commitment to quality, authenticity, and growth.
At Catch Creation, we believe great ideas can come from anywhere—and our remote-first culture allows talented people from around the world to collaborate, innovate, and bring those ideas to life.
About the Role
We’re looking for a Creative Strategist who lives at the intersection of data, psychology, and creativity. This role is not about making things “look nice.” It’s about building ad creatives that convert, scale, and keep working.
You’ll own creative strategy across paid social (Meta, TikTok, YouTube, etc.) — turning customer insights, performance data, and trends into winning ad concepts that drive revenue. If you love breaking down why ads work, obsess over hooks and first 3 seconds, and think in testable frameworks, this role is for you.
What You’ll Do
Creative Strategy & Ideation
Develop ad angles, hooks, and concepts rooted in customer pain points, reviews, UGC, and competitor research
Translate product features into clear, compelling value propositions
Build and maintain creative frameworks (problem → solution → proof → CTA)
Performance Analysis
Analyze creative performance and identify winning patterns
Diagnose why ads succeed or fail (not just CTR screenshots)
Monitor creative fatigue and recommend iterations or refreshes
Creative Briefing & Direction
Write clear, actionable creative briefs for designers, editors, and creators
Direct visual structure, messaging flow, hooks, CTAs, and platform placement
Ensure brand alignment while prioritizing conversion
Testing & Experimentation
Design structured creative testing plans (angles, hooks, formats, offers)
Control variables to isolate learnings
Document insights and turn them into repeatable systems
Collaboration
Work closely with media buyers, UGC managers, designers, and editors
Align creatives with landing pages, offers, and funnel strategy
Support scaling decisions with creative insights
What We’re Looking For
Proven experience as a Creative Strategist, Performance Marketer, or similar role in e-commerce / DTC
Strong understanding of direct response marketing
Experience working with paid social platforms (Meta, TikTok, YouTube preferred)
Ability to think analytically and creatively
Comfortable making decisions based on data, not opinions
Excellent written communication (briefs matter here)
Bonus Points (Not Required)
TikTok Shop or UGC-heavy brand experience
Experience scaling winning creatives past initial tests
Familiarity with CRO and landing page optimization
Ability to source or coach UGC creators
How We Measure Success
Speed to first winning creative
CPA and ROAS improvements driven by creative
% of ad spend allocated to winning creatives
Reduction in creative fatigue
Consistency of learnings turned into repeatable wins
Why Join Us
Creative strategy is taken seriously here — this role has real influence
You’ll work directly with growth and decision-makers
Fast-moving environment with room to test, learn, and scale
No micromanagement, no fluff — just results
Originally posted on Himalayas
Who can apply
The source lists worldwide eligibility. Accepted UTC offsets: UTC-11, UTC-10, UTC-9.5, UTC-9, UTC-8, UTC-7, UTC-6, UTC-5, UTC-4, UTC-3.5, UTC-3, UTC-2, UTC-1, UTC+0, UTC+1, UTC+2, UTC+3, UTC+3.5, UTC+4, UTC+4.5, UTC+5, UTC+5.5, UTC+5.75, UTC+6, UTC+6.5, UTC+7, UTC+8, UTC+8.75, UTC+9, UTC+9.5, UTC+10, UTC+10.5, UTC+11, UTC+12, UTC+12.75, UTC+13, UTC+14. Review the full description for employer-specific work authorization, residency and schedule requirements.