Job description
Overview:
We’re looking for a Creative Strategist to develop performance-focused ad concepts for a range of ecommerce brands.
In this role, you’ll research brands and their customers, identify strong creative opportunities, and turn those insights into clear briefs for static and video ads. You’ll also review creative performance, understand what’s working or not working, and use those learnings to guide the next round of testing.
You’ll work closely with designers, video editors, copywriters, media buyers, and account managers, so clear communication and strong organization are important.
What You’ll Do
Research each brand, its products, customers, competitors, and market
Understand customer pain points, desired outcomes, objections, and buying motivations
Identify new creative angles and testing opportunities
Develop hooks, headlines, ad concepts, and messaging directions
Write clear briefs for static ads, videos, and other creative formats
Make sure each brief clearly explains the audience, message, concept, and visual direction
Review ad performance and identify patterns across angles, hooks, formats, and audiences
Understand why a creative may be working or underperforming
Recommend iterations, new concepts, and future tests based on performance
Keep track of what has already been tested to avoid repetitive ideas
Manage multiple brands, briefs, revisions, and deadlines
Collaborate with designers, editors, copywriters, media buyers, and account managers
Stay aware of advertising trends while keeping ideas relevant to each brand
The 3 Main Must-Haves:-
1. Strong Creative Thinking
You should be able to understand a product and its customer, then turn that information into clear and varied ad concepts. We’re looking for someone who can develop different angles and ideas, not just rewrite the same headline several ways.
2. Understanding of Creative Performance
You should be comfortable reviewing ad results, identifying useful patterns, and using those learnings to decide what to test next. You don’t need to be a media buyer, but you should understand how creative contributes to attention, clicks, and purchases.
3. Strategic Planning and Ownership
You should be able to take ownership of a brand’s creative direction, build clear testing plans, and decide which audiences, angles, messages, and formats to prioritize. You should also be proactive in identifying new opportunities and adjusting the strategy based on performance.
What We’re Looking For
Previous experience in creative strategy, ecommerce marketing, advertising, or a similar role
Experience developing concepts for paid social ads
Strong research, writing, and communication skills
Ability to understand different customers and write for different audiences
Ability to turn insights into clear, actionable briefs
Comfortable reviewing performance and making recommendations
Able to manage several projects and priorities at once
Detail-oriented and reliable with deadlines
Open to feedback and comfortable collaborating with a team
Curious, proactive, and willing to keep learning
Understanding of metrics such as CTR, CPA, ROAS, and conversion rate
Nice to Have
Experience working with direct-to-consumer ecommerce brands
Familiarity with Meta advertising
Experience creating both static and video concepts
Experience working in an agency or managing multiple brands
Familiarity with project management tools such as ClickUp
What Success Looks Like
Briefs are clear, thoughtful, and delivered on time
Concepts are varied and based on real customer insights
Designers and editors can easily understand and execute the ideas
Creative recommendations are supported by performance learnings
Testing becomes more organized and less repetitive
Communication is clear, proactive, and dependable
You can take ownership of assigned brands while collaborating with the wider team
Originally posted on Himalayas
Who can apply
Eligible countries: Australia, Canada, New Zealand, United Kingdom, United States. Accepted UTC offsets: UTC-10, UTC-9, UTC-8, UTC-7, UTC-6, UTC-5, UTC-4, UTC-3.5, UTC+0, UTC+8, UTC+8.75, UTC+9, UTC+9.5, UTC+10, UTC+10.5, UTC+12, UTC+12.75, UTC+14. Review the full description for employer-specific work authorization, residency and schedule requirements.