Job description
About Trafilea
Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.
With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.
We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.
Why Trafilea
We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.
🚀 We build and scale our own brands.
🦾 We invest in AI and automation like few others in eCom.
📈 We test fast, grow fast, and help you do the same.
🤝 Be part of a dynamic, diverse, and talented global team.
🌍 100% Remote, USD competitive salary, paid time off, and more.
Job Responsibilities
At Trafilea, you won’t just make ads — you’ll shape how millions of customers around the world discover, engage, and buy through performance-driven storytelling.
You’ll own the strategy, testing, and iteration of high-volume direct-response ads that move the needle across Meta, TikTok, YouTube, and Google. You’ll lead the creative engine behind campaigns that fuel $500K+ in daily spend, diagnose creative performance through AdBattery and data-driven insights, and build scalable testing frameworks that consistently deliver winning hooks, angles, and storytelling formats.
As Creative Strategist, you will:
Lead creative strategy for assigned product funnels, ensuring every asset is optimized for direct-response performance.
Define angles, hooks, and ad structures, blending emotional storytelling with persuasive copy and visual psychology.
Continuously analyze creative KPIs (ROAS, CTR, Hook Rate, Thumbstop, View Rate) to identify winners and iterate with speed.
Conduct weekly AdBattery diagnostics to manage variety, freshness, and fatigue across ads.
Design and execute A/B testing plans for creatives — copy, visuals, formats — with a clear process from hypothesis to iteration.
Leverage UGC, trends, and platform-specific formats (Meta, TikTok, YouTube) to push creative boundaries and scale performance.
Collaborate with Creative Operations, Copywriters, and Video Editors to ensure briefs, production, and post-production run seamlessly.
Partner with Growth and Data teams to align creative strategy with funnel performance and scaling priorities.
Provide clear, actionable feedback to creators and content partners, ensuring alignment with brand tone and direct-response objectives.
Stay ahead of platform trends, competitor benchmarks, and consumer behavior shifts to identify and act on new creative opportunities.
Requirements
4+ years of experience in Creative Strategy, Performance Marketing, or Direct Response Advertising (DTC, agency, or similar).
Proven track record crafting high-converting video ads & UGC content.
Strong grasp of sales psychology, persuasive copywriting, and buyer persona frameworks.
Data-driven mindset: confident in reading KPIs, extracting insights, and proposing actionable iterations.
Hands-on experience with A/B testing, creative diagnostics, and funnel optimization.
Passion for trends, platform nuances (Meta, TikTok, YouTube), and continuous creative innovation.
Highly organized and execution-obsessed, with a structured approach to creative planning.
Strong collaboration & feedback skills — able to align creators, editors, and copywriters toward performance goals.
Fluent in English (B2+ minimum).
Highlights
Originally posted on Himalayas
Who can apply
Eligible countries: Australia, Canada, India, United Kingdom, United States. Accepted UTC offsets: UTC-10, UTC-9, UTC-8, UTC-7, UTC-6, UTC-5, UTC-4, UTC-3.5, UTC+0, UTC+5.5, UTC+8, UTC+8.75, UTC+9, UTC+9.5, UTC+10, UTC+10.5, UTC+14. Review the full description for employer-specific work authorization, residency and schedule requirements.