About this opportunity
Mogul lists this Creative Strategist opportunity in new york city, New York. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Why Mogul?
Mogul is a highly motivated team building platforms and products for the future of real estate.
We are driven by the belief that technology can fundamentally reshape the entire real estate industry. We leverage cutting-edge tools and artificial intelligence to increase transparency, lower the barriers to entry, and create efficiencies across all facets of real estate.
Our real estate investing platform provides all investors direct access to high-quality, cash-flowing, residential US properties. With additional products / platforms implemented at scale, we architect the new infrastructure of real estate.
Our team's culture of inclusion and open discussion drives efficiencies, innovation, and autonomy. We operate in the exact way you had been saying your former employer should have operated this entire time (if the meeting could be an email, it will be; no PowerPoint presentations with fancy renderings).
Join our mission to bring one of life's necessities (shelter) into the AI digital age, open the asset class to millions, and in doing so, enhance financial literacy and shrink the wealth gap.
Mogul's Core Values
We, Not I — A company is just a collection of people striving towards a goal. To achieve the goal, we all need to be striving for the goal together
Creative Problem Solving — Every problem has a solution, it just might not be the most direct path. Operate on principles, and solve from there
The Highest Quality (1 of 1) — Approach everything with quality, every interaction, product, property, everything. The little things matter
Client obsessed — We are nothing without our customers. Treat them like you would treat family, assuming you love your family
Input focused, Output oriented — Everything is measurable, our inputs drive outputs, and the scientific method is how we learn & grow
Let's F*cking Grow — Pretty simple, grow, learn, act. Just make sure you are pushing forward in all areas at a rapid pace
Execute — Execute. Execute. Execute
Mogul's Purpose
Unlock Real Estate, Make Money, Create Impact
Mogul's Niche
Redefining Residential Real Estate
About the Role
Mogul is seeking a highly creative, analytical, growth-minded Creative Strategist to shape how we reach, engage, and keep investors across every stage of the customer journey. You'll report directly to our CEO and own the creative thinking behind our paid ads, our organic social, and our lifecycle marketing. This is a hands-on role for someone who thinks strategically and also executes: you'll turn customer insights, cultural trends, and performance data into concepts, then help make them, with AI built into your workflow at every step.
Location: This role is based in our New York City office. You must be located in, or willing to relocate to, NYC and able to work in person from our NYC office.
Creative Strategy: Turn insights, trends, and performance data into angles, hooks, briefs, and campaigns across paid and organic channels
Lifecycle Marketing: Own lifecycle end to end, from email and SMS today to product features, app pushes, and every future customer touchpoint
Organic Social: Set up and run Mogul's organic content across our social channels
Creative Production: Own getting the creative made. Sometimes you'll make it yourself (static, video, copy, with AI tools), sometimes you'll brief and run freelancers, agencies, editors, and internal stakeholders. Either way, the finished asset is yours.
A portfolio of shipped creative work is ESSENTIAL. Please include a link with your application.
What You'll Do
Report directly to the CEO
Work cross-functionally with performance marketing, product, and engineering
Creative strategy
Develop creative strategy across paid social, organic social, email, SMS, landing pages, product communications, app pushes, and emerging channels
Identify new creative angles, hooks, offers, and messaging that improve acquisition and retention
Write clear briefs and build messaging frameworks for product launches, promotions, evergreen campaigns, and brand initiatives
Study investor behavior to uncover the motivations and emotional drivers behind their decisions
Produce creative directly, or brief, manage, and quality-check outside vendors and internal partners so concepts ship on time and on brand
Organic social
Own Mogul's organic social strategy across platforms: content themes, calendars, concepts, messaging, and platform-specific execution
Monitor emerging platforms, content formats, and consumer behavior to keep Mogul ahead of trends
Lifecycle marketing
Build and run lifecycle strategies that improve engagement, conversion, retention, and customer lifetime value
Develop email and SMS campaigns, and extend the program to app notifications, product feature launches, and new customer touchpoints as they come online
AI, testing, and performance
Leverage AI extensively across research, ideation, copy, creative concepts, personalization, testing, and workflow automation
Translate performance data and customer insights into creative hypotheses and structured testing plans
Partner with performance marketing to read what's winning in paid and feed it into the next round of creative
Measure creative and lifecycle performance and iterate based on results
Where This Goes
We're building this role as a path to leading Mogul's creative and lifecycle function. You'll start as a hands-on strategist and maker, and grow into owning the strategy, the system behind it, and eventually the team beneath you.
Required Skills & Technology
Ability to quickly learn concepts, skills, and processes on the fly
Use AI heavily across research, ideation, copy, creative development, and workflow automation
Strong understanding of paid social creative and performance marketing
Strong understanding of organic social platforms and what makes content perform across different audiences and formats
Lifecycle marketing: email, SMS, retention, and customer engagement strategy
Lifecycle / CRM platforms (HubSpot, Customer.io, or similar)
Creative tools (Figma, Canva, Adobe Creative Suite, CapCut, etc.) and a current AI creative toolkit
Exceptional writing, communication, and presentation skills
Capacity to justify every creative decision with data-backed analysis
Creative problem-solver who seeks multiple solutions to one problem rather than one solution to multiple problems
Required Experience
Creative Strategy: 4+ years in creative strategy, growth marketing, lifecycle marketing, advertising, brand strategy, or a related role
High-Growth Consumer: Experience at a high-growth consumer technology, DTC, subscription, marketplace, or e-commerce company
Performance Creative: Hands-on experience developing paid social creative, with the ability to connect creative decisions to measurable business outcomes
Production: Experience shipping creative both hands-on and through vendors, agencies, or freelancers
Lifecycle: Experience with lifecycle marketing, including email, SMS, retention, and customer engagement strategies
Organic Social: Experience building organic content that grows and engages an audience
AI Fluency: Experience using AI tools as a core part of the creative and marketing process
Execution & Ownership: Strong creative instincts paired with an analytical mindset; comfortable in a fast-moving environment where priorities, channels, and opportunities evolve quickly
Growth Capacity: Capacity to grow into leading a creative team as the company scales
Nice to Have
Experience marketing a financial product, fintech, or another regulated category
Experience writing video scripts, social-first campaigns, and performance creative
Familiarity with consumer research, customer interviews, and creative testing methodologies
Experience with app push notifications and in-product messaging
Real estate or investing knowledge
What Mogul Offers
Opportunity to advance the entire real estate industry and become part of the new face of real estate
Efficiency, transparency, and open lines of communication
Creative environment with room to grow in both your role and career
Growth and performance based on work product, not on hours spent working (if Leonardo Da Vinci was based on quantity rather than quality, he would be considered the worst painter of all time)
Autonomous level of responsibility, with direct engagement of key stakeholders and leadership
Competitive compensation
Competitive equity compensation package
In-office Benefits: NYC
Comprehensive benefits plan
Flexible work environment
Worksite address
new york city, NY, 10261, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.