About this opportunity
leapbrands lists this Creative Strategy Director opportunity in charleston, New Jersey. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Head of Content Strategy
Position Summary
We are seeking a strategic content leader to build and lead the Content Strategy capability within the Content Experience Group.
This role is responsible for developing customer-centered content frameworks that improve product discovery, understanding, evaluation, and conversion across digital, retail, marketplace, and AI-driven environments.
Unlike traditional creative strategy roles focused primarily on campaigns and brand storytelling, this position focuses on understanding customer intent, search behavior, decision-making journeys, and content architecture to create scalable systems that support customer decisions and business growth.
The ideal candidate combines content strategy, commerce content, customer insight, search behavior analysis, information architecture, and AI-era content thinking.
Mission
Design scalable content systems that connect customer intent, product value, and business objectives to improve discovery, engagement, decision-making, and conversion across the customer journey.
Reports To
Head of Content Experience
Core Capability Areas
Customer Intent Strategy
Content Strategy
Content Architecture
Commerce Content Strategy
Category Storytelling
Search Behavior Analysis
Discovery Content Strategy
Conversion Content Planning
AI Discovery Strategy
Knowledge Architecture
Key Responsibilities
1. Customer Intent & Decision Strategy
Develop content strategies rooted in customer behavior and decision-making.
Responsibilities include:
Customer intent mapping
Search behavior analysis
Customer question frameworks
Decision journey mapping
Objection handling frameworks
Information need analysis
Translate customer needs into actionable content strategies
2. Commerce Content Strategy
Develop content systems that support product discovery, evaluation, and conversion.
Responsibilities include:
PDP content frameworks
Product comparison content
Feature-benefit communication
Category content strategies
Conversion content planning
Retail content frameworks
Ensure content supports customer decision-making throughout the purchase journey
3. Content Architecture
Lead the development of scalable content structures across platforms and channels.
Responsibilities include:
Content models
Content hierarchy
Content taxonomy
Metadata frameworks
Modular content strategies
Structured content design
Create content systems that are reusable, scalable, and measurable
4. AI Discovery & Knowledge Strategy
Develop content frameworks optimized for emerging AI-powered discovery environments.
Responsibilities include:
AI Discovery strategy
GEO readiness
AEO readiness
Conversational content frameworks
Knowledge architecture
Question-and-answer content systems
Prepare content ecosystems for AI-driven search and recommendation experiences
5. Category & Product Storytelling
Develop customer-relevant narratives that improve product understanding and differentiation.
Responsibilities include:
Category storytelling
Product value communication
Messaging frameworks
Product positioning support
Customer decision support content
Balance brand storytelling with customer information needs and commercial objectives
6. Cross-functional Leadership
Partner closely with:
Experience Design Team
Content Production Team
Content Operations Team
Channel Operations Group
Media Performance Team
Client Service Group
Ensure content strategies support business goals, customer needs, and channel requirements.
Success Metrics (KPIs)
Customer Impact
Discovery Effectiveness
Customer Engagement
Product Understanding Metrics
Customer Question Coverage
Commerce Performance
PDP Performance
Conversion Contribution
Product Discoverability
Content Influence on Purchase Decisions
Content Effectiveness
Content Reusability
Framework Adoption
Content Consistency
Content Scalability
Future Readiness
AI Discovery Readiness
GEO Readiness
Knowledge Architecture Adoption
Structured Content Coverage
Leadership Profile
We are not seeking a traditional Creative Director focused primarily on campaigns, creative concepts, or brand storytelling.
We are seeking a content strategist who understands customer intent, search behavior, commerce content, content architecture, and AI-driven discovery environments.
Success in this role is measured by how effectively content helps customers discover, understand, evaluate, and choose products while supporting measurable business outcomes.
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Who can apply
Review the original listing for work authorization, qualifications and employer requirements.