About this opportunity
Citizens Bank lists this Data Scientist - Fulltime opportunity in westwood, Massachusetts. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Join Citizens growing Marketing Analytics team and help shape marketing strategy through data-driven insights.
The Marketing Analytics team within the Enterprise Marketing team helps measure and improve marketing performance across products, channels, geographies, and customer segments. The team provides analytical support across the marketing lifecycle, including campaign planning, testing, measurement, optimization, and forecasting.
As a
Principal
Marketing Mix Model & Optimization Developer
, you will build and maintain Marketing Mix Models (MMM) to measure the impact of marketing investments on business outcomes and develop optimization frameworks to support marketing budget allocation and scenario planning across products, channels, markets, and time.
Build, maintain, validate, and enhance Marketing Mix Models (MMM) across product lines to measure the short- and long-term impact of marketing investments on business outcomes using Python and SQL.
Develop marketing attribution insights and key performance metrics, including marketing contribution, cost per incremental acquisition, and return on marketing investment (ROMI).
Partner with Marketing Analytics and marketing stakeholders to generate actionable insights and identify opportunities to improve marketing effectiveness and investment performance.
8+ years of experience in quantitative analytics, marketing analytics, statistical modeling, or related fields.
~5+ years of experience developing analytical solutions using Python and SQL.
~3+ years of experience building Marketing Mix Models (MMM) or similar advanced analytics solutions.
~ Proven ability to solve complex business problems using statistical modeling and data-driven analysis.
~ Experience developing, testing and deploying optimization solutions to support business strategy and decision-making using Pyomo, SciPy, or similar frameworks.
~ Demonstrated ability to influence decisions and drive business outcomes through data and analytics.
Strong foundation in statistical modeling and analytics, including regression, time series analysis, ANOVA, decision trees, clustering, and other quantitative techniques.
Experience applying data and analytics within Banking or Financial Services.
Experience with model governance, including model documentation, validation, and risk management requirements.
Collaborative team player with experience working across analytics, data engineering, technology, and business teams.
Bachelor’s Degree in statistics, computer science, engineering, mathematics, operations research or similar quantitative field required; No other portions of the posting are changing, including benefits language or incentive guidance.
We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more. Note, Citizens’ paid time off policy exceeds the mandatory, paid sick or paid time-away policy of every local and state jurisdiction in the United States. Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.
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Who can apply
Review the original listing for work authorization, qualifications and employer requirements.