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Job description
Dealer Market Activation Manager
Location(s):
Los Angeles, CA, US
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Function:
Sales
Audience:
Experienced Professional
Work Arrangement:
Remote
Requisition ID:
70404
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Dealer Market Activation Manager
The Dealer Market Activation Manager is responsible for driving sales growth and market share throughdealer activation, demand generation, and indirect selling . This role partners closely with dealers and independent door shops to increase pullthrough of Masonite door systems by influencing how products are specified, sold, and installed in local markets.
This position blends relationship management, field execution, and datadriven selling, serving as a key link between Masonite's sales, marketing, and enablement teams and our dealer partners.
Key Responsibilities
Develop and manage relationships with dealers and independent door shops to drive sales growth and share of wallet within the assigned territory.
Identify, recruit, and onboard new dealers, supporting activation plans that improve product adoption, assortment, and sellthrough.
Drivedownchannel demand generation through indirect selling, influencing dealer sales behavior and product recommendation at the point of sale.
Support new product launches, promotions, and premium mix initiatives to increase visibility and conversion.
Deliver product, solutionbased selling, and valueproposition training to dealer sales teams and installers.
Partner with distribution and other business unit sales teams to improvelead management and conversion , reinforcing best practices around followup, qualification, and execution.
Leverage CRM and lead management tools to track activity, manage opportunities, and measure activation effectiveness.
Collaborate crossfunctionally with Sales Enablement, Channel Marketing, Product, and Regional Sales to align strategy and execution.
Monitor local market conditions, competitive activity, and dealer performance, adjusting activation plans as needed.
Serve as a trusted local resource for dealers by bringing insights, tools, and solutions that help them grow their door business.
Collaborate with 2- step distribution sales teams in the market for a cohesive market approach
Leadership Responsibility
Individual Contributor
Location Type
Field/WFH (LA Area and surrounding metropolitan areas)
Education & Experience
Bachelor's degree in business or related field or equivalent experience
Direct sales experience of 3 - 5 years preferred
Ability to travel as business needs dictate - up to 70% of the time
About Owens Corning
Owens Corning is a branded building products leader with three complementary market-leading businesses providing roofing, insulation, and doors primarily for residential markets in North America and Europe. The company operates with an integrated go-to-market strategy and a unique set of OC Advantages - including its iconic brand, unparalleled commercial strength, leading technology, and winning cost position - to help customers win and grow in the market. Owens Corning is committed to helping build better and achieve more through winning partnerships, leading performance, and engaging people. Founded in 1938 and headquartered in Toledo, Ohio, Owens Corning is listed on the New York Stock Exchange (NYSE: OC). For more information, visit
Owens Corning is an equal opportunity employer. Except in limited circumstances such as formal apprenticeship programs, Owens Corning does not employ anyone under the age of 18.
Nearest Major Market: Los Angeles
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.