Job description
This is a remote position.
Location: Remote across India; may transition to onsite in the future
Shift: Overlap with US business hoursKnow more about SaaSify : SaaSify | Turn Cloud Marketplaces Into Your Fastest-Growing Revenue ChannelSpektra Systems is looking for a Demand Generation Manager to fuel CloudLabs' next phase of growth. You will build and run the demand engine that turns CloudLabs' expanding market presence into a consistent flow of qualified pipeline - owning the full journey from awareness through to sales-ready opportunity.
Primary responsibilities:
Own the demand generation engine across paid search and social, SEO, content distribution, webinars, and lifecycle nurture programmes.
Carry marketing-sourced pipeline targets and own the MQL-to-SQL funnel, including the handoff process and SLAs with the sales team.
Build and manage marketing automation, lead scoring, and routing in HubSpot.
Design and execute segment-specific campaigns across CloudLabs' buyer groups: training providers, ISVs, system integrators, enterprise, and education.
Report on CAC, pipeline contribution, and channel ROI — and continuously optimise spend based on what's working.
Partner closely with Product Marketing on messaging and with Sales on lead quality standards.
Requirements
What you bring:
4+ years in B2B demand generation or growth marketing, ideally in SaaS or a technical/IT training-adjacent space.
Hands-on expertise with marketing automation platforms (HubSpot preferred), paid media, and performance analytics.
Prior experience working with Salesforce.
Proven pipeline contribution — be ready to talk numbers.
A test-and-learn mindset with a strong command of funnel metrics.
Nice to have:
Experience marketing to technical buyers or within the Microsoft partner and cloud ecosystem.
Note: Please apply if you're attracted to a dynamic, high-growth environment where you're actively involved in shaping customer outcomes and driving business growth. Responsibilities and expected skills are subject to level and years of experience.
Originally posted on Himalayas
Who can apply
Eligible countries: United States. Accepted UTC offsets: UTC-10, UTC-9, UTC-8, UTC-7, UTC-6, UTC-5, UTC+14. Review the full description for employer-specific work authorization, residency and schedule requirements.