Job description
The Role:
The Demand Generation Marketing Manager is responsible for developing, executing, and optimizing multi-channel marketing programs that drive pipeline growth and revenue. This person owns lead capture and nurture strategy, working closely with Business Development to convert prospects into customers. This role blends strategic planning, hands-on campaign execution, cross-functional collaboration, and performance analysis. The ideal candidate is analytical, creative, and comfortable operating in a fast-paced, growth-oriented environment.
In This Role, You Will:
Develop and execute end-to-end inbound and outbound campaign strategy
Deploy campaigns across multiple channels including email, paid media, SEO, webinars, events, and social media
Build and optimize automated lifecycle workflows that move prospects through the buyer’s journey
Collaborate with Business Development to ensure lead quality and establish SOPs that accelerate pipeline
Define success metrics, track campaign performance, and provide reporting using marketing automation and analytics tools
Partner with subject-matter experts and creative and digital teams to produce assets that support demand generation initiatives
Monitor industry trends, competitor activity, and market dynamics to inform strategy
Maintain data quality and consistency across marketing systems and workflows
Perform additional duties as assigned
What You Bring:
Bachelor’s degree in marketing, business, communications, or a similar field, with a master’s degree considered a plus
5–7 years of experience in a dedicated demand generation or growth marketing role, preferably in a B2B environment
Strong experience with marketing automation (e.g., Marketo, HubSpot, Pardot) and CRM platforms (e.g., Salesforce)
Advanced proficiency in data analytics tools to evaluate campaign ROI
Understanding of paid acquisition channels and SEO best practices
Proven success managing multi-channel demand generation campaigns
Strong communication, project management and organizational skills including copywriting skills
Preferred experience launching and scaling Account-Based Marketing programs
Who We Are:
YA Group is an international professional services organization providing forensic consulting, engineering, risk mitigation, and related services. Founded over 25 years ago as a property damage consulting firm, YA has expanded through organic growth and strategic acquisitions. Today, YA has over 800 professionals dedicated to excellence, partnership, and driving innovation.
What We Offer:
Employee-focused culture
Strong commitment to work-life balance
Remote work
Flexible vacation & Paid holidays
Paid family care/sick leave
Parental leave
Medical, Dental, Vision + more
401k w/match
Career growth
Competitive salaries
Fraudulent Recruitment Alert:
Please be vigilant against fraudulent recruitment attempts. YA will never ask for personal financial information (such as bank account numbers or identification numbers) via social media or chat-based apps. We also will not request money for the purchase of business equipment or conduct interviews solely via text message. All official email communications regarding your application will come from or directly from a member of our talent team using an @yagroup.com domain name. If you suspect any fraudulent activity, please contact us directly at .
Disclosures:
As part of our recruitment process, we may use AI-assisted tools to support candidate screening and evaluation. These tools are designed to assist—rather than replace—human decision-making, and all employment decisions are made by our recruiting team in accordance with applicable laws and our commitment to equal employment opportunity. Where required by law, we will provide additional information about the use of these tools, including their purpose, and offer alternative processes or accommodations upon request.
Originally posted on Himalayas
Who can apply
Eligible countries: United States. Accepted UTC offsets: UTC-10, UTC-9, UTC-8, UTC-7, UTC-6, UTC-5, UTC+14. Review the full description for employer-specific work authorization, residency and schedule requirements.