About this opportunity
Employment Group lists this Demand Generation Specialist opportunity in city of buffalo, New York. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Demand Marketing Specialist (Channel-Focused)
Location: Remote
Department: Marketing
Reports to: VP of Growth
About the Role
We’re looking for a hands-on Demand Marketing Specialist who is passionate about building predictable, qualified pipeline through one or two focused, high-impact channels.
This role is not just about running campaigns—it is about owning pipeline outcomes. You will be responsible for developing and scaling repeatable demand generation motions that consistently produce qualified meetings and sourced pipeline within our ideal customer profile (ICP).
The ideal candidate is a channel owner and optimizer, not just an executor—someone who knows how to turn strategy into measurable pipeline and continuously improve results over time.
What You’ll Do
Own Pipeline Through Focused Channels
Own 1–2 demand generation channels end-to-end (e.G., outbound, email nurture, lifecycle, or similar)
Build and execute programs that consistently generate qualified meetings and sourced pipeline
Develop repeatable, scalable plays that create predictable demand and pipeline contribution
Drive Demand Outcomes (Not Just Activity)
Own performance against key outcomes including:
Meetings generated
Qualified pipeline sourced (opportunities created/influenced)
Funnel conversion rates across stages
Actively optimize performance using data, testing, and iteration
Partner Deeply with Sales (SDRs & AEs)
Act as a co-equal partner with SDRs and Account Executives to drive pipeline outcomes
Work collaboratively to define:
ICP and account segmentation
Target account lists
Outreach and sequencing strategy
Follow-up processes and SLA expectations
Participate in pipeline and performance reviews to ensure demand converts into real opportunities
Help design and refine the end-to-end demand management system, from lead generation through opportunity creation
Optimize Channel Performance
Continuously improve conversion across the funnel (targeting → engagement → meeting → opportunity)
Run A/B tests on messaging, targeting, and channel tactics
Identify bottlenecks and implement improvements to increase efficiency and output
Own Systems, Data & Reporting
Build and maintain reporting on channel performance, including:
Meetings from demand
Pipeline sourced
Conversion rates
Use tools like HubSpot (or similar CRM/marketing platforms) to:
Build programs and workflows
Create dashboards and reports
Ensure clean data and accurate tracking
Translate insights into actionable improvements for both marketing and sales
What We’re Looking For
Proven Channel Ownership
Experience owning and scaling a demand generation channel, not just supporting campaigns
Track record of improving conversion rates, meetings, and pipeline generation over time
Technical & Analytical Skillset
Hands-on experience with:
CRM and marketing automation tools (e.G., HubSpot)
Reporting, dashboards, and pipeline tracking
Sequencing tools (e.G., Outreach, Salesloft, HubSpot)
Strong capabilities in:
ICP development and segmentation
List building and targeting
A/B testing and performance optimization
Demand & Funnel Expertise
Deep understanding of lead management and demand flow across the funnel
Ability to identify gaps and improve conversion between stages
Sales Collaboration Mindset
Experience working closely with SDRs and Sales teams
Comfortable being accountable for shared pipeline outcomes, not just marketing activity
Strong communicator who can align teams around performance goals
Execution-Oriented Operator
Thrives in a hands-on, roll-up-your-sleeves environment
Bias toward action, testing, and continuous improvement
What Sets You Apart
You’ve owned a channel and improved its outcomes, not just executed within it
You think in terms of pipeline and revenue, not just leads or campaigns
You proactively partner with sales to improve systems, follow-up, and conversion
You combine data, tools, and experimentation to make channels perform better over time
Why Join Us
Direct ownership of pipeline generation and revenue impact
Strong alignment between marketing and sales as true partners
Autonomy to build, optimize, and scale demand channels
Opportunity to create measurable, visible business impact
Worksite address
city of buffalo, NY, 14203, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.