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Job description
Sullivan Media Solutions is a multi-platform media company based in Redlands, California, helping organizations across the Inland Empire grow through integrated audio and digital marketing. For over forty years, the company has built strong local brands through its market-leading radio stations, KOLA 99.9 FM and KCAL 96.7 FM, reaching more than 500,000 listeners weekly. Its digital division, Sullivan Digital, expands that reach with display, targeted video, social media, geofencing, and Connected TV/OTT campaigns that drive measurable results. Sullivan Media Solutions offers a collaborative environment for professionals who want to help clients grow their brands in the Riverside–San Bernardino market.
Job Description
The Digital Director is responsible for leading the radio station's digital strategy to grow audience engagement, increase digital revenue, and strengthen the station's online presence. This role oversees the station's website, mobile apps, social media channels, streaming platforms, podcasts, email marketing, digital advertising, and digital content initiatives.
This role serves as the senior digital strategy lead across key client accounts, responsible for shaping and guiding integrated, performance-driven media strategies with a strong emphasis on digital ecosystems (paid media, OTT/CTV, programmatic, paid social, search, and data-driven audience activation), and managing agency digital media specialists.
The role acts as a client-facing strategic advisor, translating client business and marketingobjectives into clear digital frameworks, audience strategies, and measurable media outcomes. It bridges high-level business goals with actionable digital planning, ensuring campaigns are insight-led, performance-oriented, and aligned across channels.
Key Responsibilities
Digital Strategy & Client Advisory
Lead the development of digital media strategies across accounts
Translate client business goals into clear digital frameworks, KPIs, and measurement models
Serve as a primary strategic advisor to clients on digital products, media evolution, and performance optimization
Refine audience and targeting strategies based on performance insights, platform evolution, and emerging capabilities
Digital Operations Oversight
Maintain visibility into pacing, performance, and campaign health
Manage team best practices in trafficking and campaign activation workflows
Provide strategic oversight of campaign setup standards (tagging, UTMs, tracking structure, pixel governance) to ensure data integrity and performance measurement accuracy
Partner closely with traditional media leads to ensure integrated omnichannel planning
Collaborate with sales, programming, and promotions teams to ensure strategic alignment
Manage and mentor internal team members in digital strategy thinking and execution quality
Lead and mentor the existing sales team, including direct management of the Promotions Department as it relates to Digital Performance
Partner with the COO and executive team to reach digital revenue targets, budgets, and quarterly priorities
Build and present quarterly business reviews and strategic roadmaps to leadership
Performance Strategy & Optimization
Execute all fulfillment of Digital Sales and act as point person between Sales and Vici
Monitor & report key metrics through Google Analytics, Triton TAP, Facebook, Instagram, Frankly Dashboard, and Silverpop
Own the performance narrative across accounts—turning data into actionable insights
Own the digital strategy and roadmap across social media, performance marketing, lifecycle (email/SMS), and website experience, aligning with company revenue goals
Translate performance data into clear client-ready insights and strategic recommendations
Identify and evaluate emerging platforms, trends, and technologies (including AI) to enhance client performance and competitive advantage
Bring forward innovative digital approaches in client planning and pitches
Contribute to new business efforts through strategic thinking and digital expertise
Help evolve agency digital capabilities and planning frameworks over time
Qualifications
Proficiency in Digital Strategy and Digital Media, with experience designing and optimizing integrated campaigns across multiple platforms.
Experience in E-Commerce and performance-focused digital initiatives, including lead generation, conversion optimization, and ROI analysis.
Strong Project Management skills, including the ability to prioritize tasks, manage timelines, oversee budgets, and coordinate cross-functional stakeholders.
Demonstrated Team Leadership capabilities, including coaching, mentoring, and developing digital marketing professionals in a fast-paced environment.
Knowledge of analytics tools (e.g., Google Analytics, ad platform dashboards) and comfort interpreting data to guide strategic decisions.
Excellent written and verbal communication skills, with the ability to present complex digital concepts clearly to internal teams and clients.
Experience working with local or regional brands; media or advertising agency background is highly beneficial.
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent combination of education and relevant experience.
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Worksite address
redlands, CA, 92375, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.