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Nexstar Media Group, Inc.

Digital Executive Producer

nashville, TN

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Job description

Are you an innovator? A visionary? Do you focus on the future of local journalism? WKRN News 2 is searching for a Digital Executive Producer who will lead the evolution of our newsroom into a fully integrated, multiplatform operation. We need a journalist who is always 3 steps ahead in technology. In this position, you will oversee all programming on our streaming channel, WKRN+. You will manage both live and pre-recorded shows and newscasts. You will brainstorm and implement new streaming plans and programming to serve our audiences. Successful applicants must have mastery of television and digital platforms while maintaining the highest level of journalistic integrity.

Core Responsibilities

Set the vision, standards, and daily expectations for streaming performance

Manage editorial oversight on all streaming programs

Develop new streaming strategies and shows to expand WKRN+

Work with anchors, producers, and editors to maintain strict deadlines

Serve as a key voice in daily editorial decision-making, alongside broadcast leadership

Create accountability around metrics, content quality, and editorial judgment

Identify gaps and actively train the team in digital video

Ensure digital video and streaming plans are present early in story conception, not just at the end

Push for stronger, smarter story framing that works across all platforms

Hold the newsroom accountable to multiplatform execution

Integrate Digital, Broadcast, and Streaming

Partner with newscast EPs, assignment editors, and producers to extend the life of every story

Create seamless workflows between linear, digital, and streaming

Ensure broadcast content is consistently optimized and repurposed for CTV

Drive the evolution towards vertical video

Eliminate gaps where content is left underutilized or audience opportunities are missed

Drive the Growth of streaming

Work in lockstep with the Executive Producers to build and grow WKRN+

Identify daily opportunities for live, near-live, and on-demand content on streaming

Support and strategize the promotion of WKRN+ across all platforms

Stay ahead of trends and ensure WKRN is competitive in emerging formats

Drive measurable growth in engagement, loyalty, and reach

Establish clear KPIs and ensure consistent performance against them

Basic Qualifications

Proven leadership in a digital news environment, with experience managing people and performance

Strong editorial judgment with the ability to lead in a breaking news environment

Track record of driving audience growth through content strategy and execution

Deep understanding of SEO, analytics, and streaming platforms

Experience working across video, streaming, and digital storytelling formats

Ability to influence across teams and lead without rigid organizational boundaries

Strong communicator who can set expectations and hold teams accountable

Comfortable operating in a fast-paced, evolving newsroom environment

Preferred Qualifications

Track record of digital and social media growth

At least 5 years of experience in both a broadcast and digital setting

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Worksite address

nashville, TN, 37247, US

Who can apply

Review the original listing for work authorization, qualifications and employer requirements.

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