About this opportunity
Page Mechanical Group, Inc. lists this Digital Marketing Associate opportunity in austin, Texas. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Digital Marketing Associate
Location: Austin, Texas 78701
Work Arrangement: Hybrid (4 days on-site, 1 day remote)
Employment Type: Full-Time
About This Opportunity
Are you a digitally savvy marketer ready to make an impact? Prospera Market Strategies is seeking a talented Digital Marketing Associate to drive the execution and optimization of our integrated digital marketing programs. In this hands‑on role, you’ll combine strong execution skills with analytical thinking to build awareness, deepen engagement, and support measurable business growth across email, web, social media, digital advertising, CRM, and beyond.
Working closely with our Director of Integrated Marketing and cross-functional teams, you’ll translate marketing strategies into coordinated digital campaigns that generate real results. If you’re motivated by data-driven optimization and thrive in a collaborative, fast-paced environment, we’d love to meet you.
Key Responsibilities
Digital Campaign Execution
Execute integrated digital campaigns across email, websites, social media, paid media, webinars, and other digital channels
Partner with the Director of Integrated Marketing to translate campaign strategies into detailed execution plans, workflows, timelines, and deliverables
Build, test, deploy, and monitor email campaigns, landing pages, forms, digital advertising, and other campaign components
Coordinate campaign execution across Marketing, Creative, Business Development, Learning & Development, Compliance, and external partners
Support digital activation surrounding product initiatives, conferences, educational programs, thought leadership, and other strategic priorities
Email Marketing & Marketing Automation
Manage day-to-day execution of email marketing campaigns, including audience segmentation, list management, testing, deployment, and reporting
Build automated workflows and nurture programs designed to deepen engagement with attorneys, consultants, financial advisors, claimants, and other Prospera audiences
Maintain campaign calendars and audience governance to ensure communications are coordinated, relevant, and appropriately targeted
Identify opportunities to improve personalization, segmentation, and lifecycle engagement
CRM & Lead Management
Support CRM and marketing automation initiatives that improve visibility into audience engagement and business development opportunities
Partner with Business Development to establish processes for lead capture, qualification, routing, tracking, and follow up
Help maintain accurate campaign and engagement data within CRM and marketing platforms
Support development of audience segments, engagement scoring, and other tools that improve targeting and follow up effectiveness
Website & Digital Experience
Support ongoing management and optimization of the Prospera website and other digital properties
Coordinate website content updates, landing pages, campaign experiences, and calls to action in partnership with Creative and Integrated Marketing
Support SEO and search visibility initiatives
Monitor website traffic, visitor behavior, engagement, and conversion activity and identify opportunities for improvement
Help ensure digital experiences remain current, intuitive, brand consistent, and aligned with business objectives
Social Media & Digital Advertising
Support execution of Prospera's organic and paid social media programs
Coordinate campaign content and distribution across LinkedIn and other relevant platforms
Assist with paid digital campaigns, including audience targeting, campaign setup, monitoring, and performance reporting
Work with internal teams and external partners to continuously improve digital reach, engagement, and campaign effectiveness
Sales & Business Development Enablement
Partner with Business Development to translate growth priorities into targeted digital marketing initiatives
Support development and digital distribution of materials that help BD teams engage attorneys, consultants, financial advisors, and strategic partners
Coordinate digital outreach before and after conferences, webinars, meetings, and other relationship development opportunities
Help connect marketing engagement data with appropriate business development follow up
Measurement, Reporting & Optimization
Track performance across email, website, social media, digital advertising, webinars, and other digital channels
Develop recurring reporting that provides visibility into audience growth, engagement, conversion, and campaign performance
Analyze results and identify opportunities to improve targeting, messaging, channel selection, and overall campaign effectiveness
Partner with the Director of Integrated Marketing to establish benchmarks and KPIs and continuously optimize programs based on performance
What We're Looking For
Experience
3 to 5 years of experience in digital marketing, integrated marketing, demand generation, marketing automation, or a related discipline
Proven experience executing multi-channel digital marketing campaigns
Financial services, insurance, legal, professional services, or another regulated industry experience preferred
Experience working collaboratively with sales or business development teams is strongly preferred
Skills & Competencies
Strong understanding of email marketing, digital campaigns, social media, website management, and marketing automation
Experience with CRM and marketing automation platforms
Working knowledge of digital analytics, campaign measurement, SEO, paid media, and audience segmentation
Strong project management skills with the ability to manage multiple initiatives and deadlines simultaneously
Excellent written communication skills and strong attention to detail
Analytical mindset with an interest in using data to improve marketing effectiveness
Ability to operate effectively in a fast-paced, evolving environment
Comfortable working both independently and collaboratively across teams
Technical Skills
Experience with some combination of the following is preferred:
Salesforce or comparable CRM platform
Marketing automation and email marketing platforms
Google Analytics and related digital analytics tools
WordPress or comparable content management systems
LinkedIn Campaign Manager and social media platforms
SEO and paid search tools
What Success Looks Like
Digital campaigns are executed accurately, efficiently, and on schedule
Prospera develops more coordinated and sophisticated digital journeys across its priority audiences
Email, web, social media, paid media, and CRM activity become increasingly integrated and measurable
Audience segmentation and targeting improve the relevance and effectiveness of communications
Marketing engagement is captured and translated into actionable opportunities for Business Development
Reporting provides clear visibility into what is working, what is not, and where marketing resources should be focused
Digital marketing contributes measurably to audience growth, engagement, pipeline development, product adoption, and AUA growth
Work Environment
40-hour work week
Hybrid schedule with four days on-site and one day remote
Must be available to work flexible hours as needed based on business needs
Regular verbal and written communication required
Dexterity of hands and fingers to operate a computer keyboard, mouse, and other computer components
The role involves varying levels of physical activity, which may include extended periods of sitting, walking, and the occasional lifting or transport of office equipment
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Worksite address
austin, TX, 78716, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.