About this opportunity
Anodyne lists this Digital Marketing Associate opportunity in milwaukee, Wisconsin. Review the employer’s description below for duties, qualifications and application requirements.
Job description
The Digital Marketing Associate will support Anodyne’s growth strategy across both consumer and B2B channels. This includes supporting initiatives that drive direct to consumer revenue while also assisting with digital and offline marketing programs that generate new provider and referral leads.
This role is ideal for a marketer who enjoys working across eCommerce, digital marketing, content, and brand storytelling in a fast growing environment.
The Digital Marketing Associate will contribute across eCommerce, paid media, social media, email marketing, content creation, affiliate partnerships, provider marketing, and website optimization.
Key Responsibilities
D2C Growth & eCommerce
Support tracking and reporting against revenue and performance goals for Anodyne’s direct to consumer business
Assist with day to day management of the eCommerce website, including merchandising, content updates, SEO, and UX improvements
Help support website testing and optimization initiatives focused on conversion and customer experience
Assist in improving the customer journey from acquisition through retention
Paid Media & Acquisition Marketing
Monitor and generate reports for paid advertising campaigns across Google, Bing, Meta, and other digital platforms
Help consolidate reporting into unified dashboards and performance summaries
Assist with affiliate marketing and customer acquisition initiatives
Support testing of new advertising channels and campaign opportunities
Brand, Content & Storytelling
Support Anodyne’s consumer facing and provider facing brand presence across digital channels
Coordinate and project manage creative assets including copywriting, photography, video, email, and social content
Assist with blog, educational, and SEO focused content updates
Help ensure brand voice and visual consistency across all platforms
Email, SMS & Lifecycle Marketing
Assist with development and execution of email and SMS campaigns for consumers and providers
Support automated lifecycle marketing flows including welcome, cart abandonment, reorder reminders, and provider education campaigns
Help manage CRM segmentation, campaign scheduling, and reporting
Support provider focused landing pages and digital campaigns targeting healthcare professionals and referral partners
Assist with provider email outreach, educational campaigns, and re engagement efforts
Help coordinate development of provider facing collateral including brochures, sell sheets, and presentations
Support digital lead generation initiatives designed to capture and qualify new provider leads
Qualifications
Bachelor’s degree in Marketing, Communications, Business, Digital Media, or a related field
2 to 5 years of experience in digital marketing, eCommerce, growth marketing, or related roles
Familiarity with paid media, SEO/SEM, email marketing, social media, and digital reporting
Strong copywriting and communication skills
Interest in content creation, storytelling, and brand marketing
Experience working with consumer brands, healthcare, wellness, footwear, or lifestyle products is a plus
Data driven mindset with strong attention to detail
Digital marketing and campaign coordination
Consumer acquisition and retention support
Paid advertising platforms including Google, Bing, and Meta
Email and SMS marketing
Copywriting and content coordination
Analytics and performance reporting
Organization and project management skills
Ability to manage multiple projects in a fast paced environment
Strong collaboration and communication skills
Preferred Platforms & Tools
Shopify or other eCommerce platforms
GA4 and Google Tag Manager
Klaviyo, HubSpot, or similar CRM/email platforms
Meta Ads Manager and Google Ads
Microsoft Excel or Google Sheets
Canva, Adobe Creative Suite, or Figma a plus
What We Offer
Opportunity to help scale a rapidly growing direct to consumer brand within the healthcare and comfort footwear space
Collaborative and entrepreneurial work environment with growth opportunities
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Worksite address
milwaukee, WI, 53244, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.