About this opportunity
Zinus, Inc. lists this Digital Marketing Associate opportunity in northern, Kentucky. Review the employer’s description below for duties, qualifications and application requirements.
Job description
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Digital Marketing Associate
Full Time Bentonville, AR, US
14 days ago Requisition ID: 1062
Salary Range: $60,000.00 To $75,000.00 Annually
Digital Marketing Associate
Role Summary
Zinus is looking for a Digital Marketing Associate to join our U.S. Growth Marketing team. In this role, you will manage and improve retail media campaigns, mainly on Walmart Connect. You will also support advertising and growth efforts on Wayfair and other e-commerce platforms.
This role is a good fit for a paid-media marketer who enjoys working with data, trying new ideas, and using campaign results to recommend next steps. Experience with Walmart Connect or Wayfair is helpful but not required. We also welcome candidates with relevant experience in Amazon Advertising, Target Roundel, Instacart, paid search, paid social, agency campaign management, or other e-commerce advertising platforms.
You will work with the Growth Marketing, Sales, Merchandising, Content, and Supply Chain teams to help ensure our advertising supports product, promotional, and business goals.
Key Responsibilities
Manage and improve Walmart Connect advertising campaigns
Support Wayfair advertising campaigns and other retail media or marketplace growth efforts
Organize campaigns around category priorities, product lifecycle stages, promotions, and business goals
Track campaign performance and identify trends, concerns, and opportunities to improve results
Review results across campaigns, products, categories, and product groups
Help manage advertising budgets and direct spending toward business priorities and stronger-performing campaigns
Turn campaign data into clear findings and recommended next steps
Help identify factors that affect performance, including advertising, content, pricing, promotions, inventory, and competition
Create and maintain reports that show how advertising supports sales and overall business results
Plan and run tests involving bids, audience targeting, creative content, product selection, and budgets
Work with Sales, Merchandising, Content, and Supply Chain teams to coordinate campaign priorities
Clearly share campaign results and recommendations with marketing leaders and business partners
Keep up with changes to Walmart Connect, Wayfair Advertising, and retail media
Find ways to improve campaign processes, reporting, and efficiency
Required Qualifications
Bachelor's degree required; a degree in Marketing, Business, Analytics, Communications, or a related field is preferred
At least two years of relevant experience in performance marketing, paid media, retail media, e-commerce, advertising, or campaign management
Experience managing or supporting campaigns on at least one paid-media, retail media, or e-commerce advertising platform
Understanding of common performance marketing measures, such as return on ad spend, conversion rate, cost per click, click-through rate, and sales
Experience using Excel, Google Sheets, or similar tools to organize and review campaign data
Ability to analyze information and solve problems
Ability to explain data and campaign results and recommend clear next steps
Clear written and verbal communication skills
Ability to manage several priorities and work with teams across the company
Authorization to work in the United States
Preferred Qualifications
The following experience is helpful but not required:
Experience with Walmart Connect or Wayfair Advertising
Experience with Amazon Advertising, Target Roundel, Instacart, or another retail media network
Experience managing campaigns for a large number of products
Advanced Excel skills, including pivot tables and lookup functions
Experience with Skai or another retail media management platform
Experience with e-commerce or marketplace advertising
Experience in mattresses, furniture, home furnishings, durable goods, or another product-based retail category
Experience working with sales, merchandising, content, supply chain, or e-commerce teams
Familiarity with analyzing the performance of individual products and stock-keeping units
About Zinus
Zinus is a rapidly growing and highly successful Global eCommerce mattress and furniture company that values and empowers an entrepreneurial spirit in all our employees. We've been in the mattress and furniture business for over 16 years, compressing and delivering mattresses in a box a decade before anyone else, so we know a thing or two about this business. If you chose to join Zinus, you'd be joining a team that is committed to the happiness of its employees and customers above all else, with the express goal of delivering products and experiences that invoke wonder and joy daily.
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Who can apply
Review the original listing for work authorization, qualifications and employer requirements.