Job description
Position Title: Digital Marketing Coordinator
Responsible to: Communications Manager
Background: The Professional Disc Golf Association (PDGA) is a player-run international nonprofit organization. There are 6 staff members based at the international headquarters in Appling, Georgia, USA and additional staff members who work remotely. The PDGA, with over 100,000 active members and hundreds of volunteers, is the governing body for the sport of disc golf and sanctions competitive events for competitors of every skill level from novice to professional. Permanent disc golf courses are found in countries worldwide, as well as throughout the United States. For more background, visit pdga.com.
The PDGA is committed to creating a diverse environment and is proud to be an equal opportunity employer. All employees will receive consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Position Summary:
The PDGA seeks a digital marketing coordinator to help maintain digital channels, build brand awareness, and promote the PDGA’s mission. Digital channels include websites, email marketing, and social media. The digital marketing coordinator is responsible for executing communication on various channels and facilitating social media campaigns to maximize sales revenue, data acquisition, community engagement, awareness and lead generation. The role also includes assisting with analyzing and reporting on digital marketing performance to drive continuous optimization. You will be joining a results-driven, highly motivated team.
Position Responsibilities:
Maintain updates to content on pdga.com webpages
Coordinate email marketing initiatives, including newsletters and automated marketing campaign distributions, including set up, testing, reporting, and list maintenance
Assist with text messaging campaigns
Contribute to PDGA social media channels through content creation, planning, scheduling, publishing, community engagement, and real-time event coverage
Draft copy via various channels, included but not limited to print, digital, email, and social
Assist with advertising and sponsorship placements
Work closely with the Marketing, Media, and Membership teams to maintain a rich content calendar that promotes the association, membership, disc golf, and other PDGA properties
Assist with monthly analytics reporting for campaigns and optimization recommendations
Stay current on best practices and trends in digital marketing
Create Graphics from templates to support PDGA initiatives
Other related tasks as needed
Essential Qualifications:
1-3 years of experience in relevant positions
Strong writing skills across a variety of media
Interact professionally with staff, members, volunteers, external partners, and spectators
Resolve problems and conflicts in a diplomatic manner and with kindness
Ensure that brand standards are met and that the quality of content is consistent across all platforms
Excellent organizational skills, detail oriented
Ability to work effectively under tight deadlines
Familiarity with AP Style
Experience editing graphics / photos with Adobe Photoshop
Desired Qualifications:
Passion for the sport of disc golf recommended
Experience updating and engaging with content calendars
Experience with content management systems
Experience with writing email broadcasts and using email marketing software (MailChimp)
Experience with marketing automation systems, lead generation and nurturing, email marketing, surveys, forms, social media and campaign reporting
Working knowledge of paid social advertising, display, SEM and SMS strategies and best practices
Experience working with project management tools, i.e. Jira or Monday.com
Experience with marketing-related analytics
Bachelor’s degree (BA/BS) in Marketing, Communications, Media, or other related field
Excellent written and verbal communication skills
Ease with repurposing content across different media including video and social media
Understanding of SEO, website management/optimization reporting, and analytics tools
Self-directed, change-striving, adaptable
Other Requirements:
Position is open to remote candidates only
Successful candidate will be required to work flexible hours and weekends
Aptitude and desire to learn new skills
Two writing samples relevant to social media/digital marketing must be submitted with a resume and cover letter
Some expenses-paid travel
Must be eligible to work in the US
Must sign and agree to the terms of the PDGA's employee non-disclosure agreement and conflict of interest policy
Background check required
Compensation:
A full-time, salaried position commensurate with experience and qualifications
Paid health insurance plan (medical, dental, and vision)
Simple IRA/401(k) plan with matching contribution rate
Paid vacation and sick leave
Paid holidays
Paid continuing education opportunities
Paid continuing education opportunities
PDGA-issued equipment
Salary: $50,000/yearOriginally posted on Himalayas
Who can apply
Eligible countries: United States. Accepted UTC offsets: UTC-10, UTC-9, UTC-8, UTC-7, UTC-6, UTC-5, UTC+14. Review the full description for employer-specific work authorization, residency and schedule requirements.