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Job description
Job Description Job Description Description: Digital Marketing Coordinator
Folsom Lake Nissan - Folsom, CA Reports to: Dealer Principal & General Manager Location: On-site, 12610 Auto Mall Circle, Folsom, CA 95630 Type: Part-time or Full-time (flexible scheduling available for students)
About the Role
Folsom Lake Nissan is looking for a sharp, analytical, and self-motivated Digital Marketing Coordinator to own the dealership's digital presence and first-party marketing efforts. This is a hands-on role built for someone early in their marketing career - a current student or recent graduate who wants to take the concepts they're learning in the classroom and apply them directly to a real, fast-moving business.
You'll work closely with the Dealer Principal and General Manager, get exposure to how a full retail operation runs, and see the measurable impact of your work on sales, service, and customer engagement. If you're the kind of person who's genuinely curious about what makes a campaign convert, this is unusually good ground-floor experience.
What You'll Do Social media management - Plan, create, schedule, and post content across the dealership's social media accounts (Facebook, Instagram, and others), and engage with the local community online.
First-party marketing campaigns - Build and send email campaigns and other direct customer outreach to our existing database (sales, service, and lease customers), and track performance.
Call tracking - Monitor and report on inbound call sources and volume to help us understand which marketing efforts are driving phone traffic.
Website management - Keep the dealership website current - inventory specials, promotions, hours, staff, and landing pages - and flag issues or opportunities.
Marketing sources & reviews - Track where leads and traffic are coming from, and help manage the dealership's online reputation by monitoring and responding to customer reviews.
Reporting - Pull together simple, clear performance reports on the above so leadership can see what's working.
What Makes You a Fit Analytical and curious. You like digging into numbers and figuring out why something worked (or didn't), not just posting and hoping.
Fluent in social and digital. You understand how the major platforms work and stay on top of trends.
A clear communicator. Your writing is clean, and you can represent the dealership's voice professionally.
Self-directed. You can take a goal and run with it without needing to be micromanaged.
Detail-oriented. You catch the typo, the broken link, and the wrong date before they go out the door - accuracy matters when it's the dealership's name on it.
Genuinely interested in marketing as a field you want to build a career in.
Why Work Here Real responsibility, real impact. You'll own meaningful projects and see the results of your work directly.
Direct mentorship from the Dealer Principal and General Manager - a rare look at how a business actually operates end to end.
Flexible scheduling that works around a class schedule.
A genuine launchpad for a career in marketing, with concrete, resume-building experience.
Requirements: Requirements Currently pursuing or recently completed coursework in Marketing, Communications, Business, or a related field (or equivalent demonstrated experience).
Working knowledge of major social media platforms and content tools.
Comfort with spreadsheets and basic data/reporting.
Strong written communication skills.
Comfort using AI language models (such as ChatGPT, Claude, or Gemini) as everyday tools for content creation, research, and productivity.
Reliable, on-site availability at our Folsom location.
Legally authorized to work in the U.S.
Nice to Have (Not Required) Prior experience running social media, email campaigns, or a website (personal, volunteer, or professional).
Familiarity with tools like Canva, email platforms (Mailchimp/Constant Contact or similar), Google Analytics, or CRM/DMS systems.
Basic graphic design or short-form video editing skills.
Interest in the automotive industry.
Worksite address
folsom, CA, 95630, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.