Job description
This is a remote position.
The Digital Marketing Manager optimizes the company's marketing strategies and increases market share and competitiveness. This person assesses and prioritizes strategic opportunities, executes an ongoing set of traffic initiatives, analyzes the impacts of each marketing channel and program, and continually optimizes results. This person will create web and social media marketing campaigns to drive the integrating marketing communications strategy and ensure all creative content is in-brand and optimized for web search and social media marketing. This person liaises with management, marketing, sales, and production teams to ensure creative marketing alignment to business priorities. EVA's Digital Marketing Manager is a results-driven performance marketer with a strong record of achieving high growth. This person focuses on the big picture, the details, and the aesthetics to support the customer value proposition (CVP) and maintains a strong, visible corporate presence at business and community events to promote the company's CVP.
As Digital Marketing Manager, you will report to the Director of Marketing and perform the day-to-day management of digital advertising campaigns. In this role, you will be ambitious, data-driven and have at least 5+ years of demonstrated success managing the paid-search and social digital marketing initiatives.
Our ideal candidate must have a background in digital marketing with applied experience in SEM, Display and Social advertising. Ideal candidates will have an insatiable curiosity and enthusiasm for digital marketing and can inspire excitement and curiosity throughout the team. Candidates must have 4+ years working knowledge and understanding of the digital marketing landscape, emerging trends, search and social media management. Senior Account Manager, Digital Marketing, must be a self-starter, be proactive, can work independently on tasks, work well with a team, follow through on projects, delegate tasks effectively and build strong client relationships. Candidates must have advanced knowledge of Microsoft suite products including Excel, Word, and PowerPoint, and excellent written and verbal communication skills.
About Your Responsibilities
Manage campaign strategy and execution for paid search and paid social platforms, including Google Ads, LinkedIn Ads and Facebook Ads for lead generation.
Perform key day-to-day activities such as keyword research, ad copy development, bid optimization, and competitor analysis.
Run and build reports on campaign results and deliver findings in a clear and client-facing format
Daily and Weekly reporting and analysis of trend data from Google Analytics, Google Ads, LinkedIn Ads and Facebook Ads among other platforms
Balance daily and monthly account budgets
Proactively research accounts and provide ongoing opportunities that align with client goals.
Conduct QBRs and present on success and our value to stakeholders
Build and maintain strong relationships with key decision-makers.
Manage goals and expectations in order to set realistic targets
Hold regularly scheduled meetings with marketing and management, providing performance updates and strategy discussions
Maintain up-to-date knowledge on industry trends and stay informed on best practices in the search and social space
Verify and integrate conversion tracking, as needed, leveraging our tech implementation team wherever required
Delegate responsibilities across a team to ensure client deliverables and deadlines are being met
Collaborate with team members to ensure the strategy is executed effectively
About EVA
EVA is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status, or any other basis protected by federal, state, or local law. M/F/D/V/LGBTQ+
COVID-19 considerations
For the indefinite future, we work remotely following state/federal guidelines and in compliance with the Occupational Safety Health Administration (OSHA) post-COVID workplace safety practices.
Requirements
4+ years of experience promoting SaaS and/or targeting associations/nonprofits.
Ideal candidates will have a firm understanding of online marketing (search, display, social media, etc.) and an understanding of how it relates to the entire marketing landscape
Working knowledge of Google Analytics or a similar attribution tool
Excellent communication and organizational skills
Experience with phone-based, consultative relationship management, with a regular cadence of communication with clients
Strong analytical mindset, with a comfortability working with data sets within platforms and in excel
Ability to delegate projects across multiple people and meet deadlines with the consistent quality of delivery
A demonstrated history in client satisfaction
Resourceful, dependable, and able to manage multiple projects simultaneously
Benefits
401(k), 401(k) matching, Dental insurance, Health insurance, Paid time off, Vision insurance, Work from homeSupplemental Pay: Bonus pay
Originally posted on Himalayas
Who can apply
Eligible countries: United States. Accepted UTC offsets: UTC-10, UTC-9, UTC-8, UTC-7, UTC-6, UTC-5, UTC+14. Review the full description for employer-specific work authorization, residency and schedule requirements.