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Job description
Job Description Job Description Position Overview
Pineapple Healthcare is seeking a highly motivated, innovative Digital Marketing Specialist to
join our Marketing & Communications team in Orlando, FL. This role requires a data-driven
marketer with advanced digital advertising expertise and high-level graphic design capabilities.
You will be responsible for building, optimizing, and scaling paid advertising campaigns while
independently producing compelling, brand-aligned visual assets to support clinic initiatives and
community outreach.
Key Responsibilities
Paid Media Strategy & Management: Plan, execute, and scale high-impact paid advertising
campaigns on Meta Ads (Facebook/Instagram), Google Ads, and YouTube Ads.
Creative Asset Production: Independently design high-quality graphics, visual media, digital ad
banners, and video/reel content using Adobe Creative Cloud and modern design tools (Adobe,
CapCut, Canva, and Affinity).
Email Marketing: Plan, execute, design, and distribute email marketing communications
(HubSpot)
Campaign Analytics & ROI: Monitor, analyze, and report on campaign KPIs, audience insights,
and performance metrics to continually optimize ad spend and conversion rates.
Content Calendar Management: Develop, schedule, and oversee comprehensive multi-channel
content calendars across digital, social, and print platforms.
Brand & Reputation Alignment: Maintain consistent brand messaging across all ad creatives,
landing pages, and promotional materials for events and community health fairs.
Secondary & Additional Responsibilities
Social Media & Community Engagement: Manage and monitor social media channels by
responding to comments/messages and supporting reputation management when needed.
Crisis & Reputation Management: Assist in managing crises, addressing negative reviews, and
communicating responses to unfavorable news.
Cross-Departmental Alignment: Coordinate with internal teams (clinical, operations, leadership)
to gather information, develop accurate messaging, and promote key initiatives.
Digital & Web Support: Assist in website updates, landing pages, and digital experience improvements in collaboration with the marketing and web teams.
Budget & Project Tracking: Track advertising budgets, spending, and timelines to ensure efficient use of resources and timely delivery of campaigns.
On-Site Content Capture: Assist with photography and videography needs, including capturing content during events or at clinic locations when required.
Market Research & Industry Trends: Conduct market research and stay current on advertising trends, emerging platforms, healthcare marketing updates, and best practices.
Team Brainstorming: Support creative brainstorming and team collaboration, contributing fresh ideas and solutions during campaign planning meetings.
Minimum Requirements
Core Platform Mastery: Proven hands-on experience managing paid ad campaigns within Meta
Ads Manager, Google Ads, and YouTube Ads.
Advanced Graphic Design & Editing: Intermediate to advanced proficiency with Adobe Creative
Suite (Photoshop, Illustrator, Premiere Pro) or comparable professional design software.
Experience: 2+ years of hands-on digital marketing, paid social execution, and visual content
creation experience.
Language: Strong bilingual (English/Spanish) written and verbal communication skills.
Location: Must be able to work full-time hybrid in Orlando, FL.
Preferred Qualifications
Prior marketing experience within healthcare, community health, or non-profit organizations.
Hands-on photography and video production capabilities for clinic activations and events.
Knowledge of SEO/SEM fundamentals and marketing automation platforms (HubSpot,
Mailchimp).
Worksite address
orlando, FL, 32811, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.