Job description
Work is more rewarding when you remove all the barriers to the best thinking. That’s why the big stuff – from brand initiatives to new tech launches to bespoke digital efforts – goes further with Starmark. So come light up some new possibilities for your career as part of our crew.
Starmark proudly follows Agile methodologies agency-wide, so you'll fit right in if you're a self-motivated explorer who plays well with others and loves stellar work that brings results.
Quick Daily Check-ins: Facilitate collaboration, increase transparency, reduce noise, avoid waste
Solid Planning: You are the expert! Participate in project roadmaps, plan new stories with clients, plan your work in 2-week sprints
People Who Deliver: Digital marketing results and recommendations based on data and analytics
Being Able to Respond to Change: Plan for change, remain flexible, collaborate with team and clients for success
Digital Marketing Strategist
Own and drive innovative, inspiring and award-winning campaigns that meet and exceed our client’s goals.
Stay up to date with the latest digital innovations and leverage them to create cutting edge work.
Passionate about Social Media and Search Marketing, have an understanding of the wider landscape and understand how all the channels can work together for successful integrated campaigns.
Both data-driven and customer-centric, understand the logic of digital marketing measurement and how to prove effectiveness.
Role Responsibilities:
Develop and implement Social Media, Search, PMax, DemandGen, YouTube and Programmatic strategies for multiple brands in line with client’s goals
Design and manage awareness, prospecting, re-marketing and lead generation campaigns
Manage budgets and campaign optimizations to drive strong return on investment
Implement channel specific tactics across multiple platforms
Collaborate directly with the team in order to translate advertising & marketing campaigns appropriately for the various channels
Work with creative team and partners to deliver amazing results
Deliver POVs, audits and competitive analysis
Audience targeting, analysis, and recommendations
Monitor and track all campaign tactics by medium and source, and develop reports, insights and recommendations
Interpret data and strategize how to improve creative and approach to optimize results
Direct optimization, including audience targeting, ads, landing pages, A/B tests, and bid strategies, to meet and exceed established critical metrics
Actively monitor and leverage industry trends, best practices, and web performance analytics to recommend innovative, results-oriented digital projects and programs.
Budget stewardship, billing reconciliation
Excellent writing, analytical, presentation and communication skills
Expectations:
Learning, learning and more learning from your peers, about your clients, and about new digital marketing techniques.
Ability to work directly with client and team to build relationships.
Balanced analytical and creative mindset.
Strong written and verbal communication skills, and organizational skills.
Ability to manage multiple clients in an Agile, deadline-driven environment.
Experience designing, implementing and measuring the effectiveness of high engagement nurture campaigns.
Excellent project management skills, especially in a fast-paced cross-functional environment.
Requirements:
5+ years of experience in Paid Social, Paid Search, Analytics and reporting.
Hands-on experience with advertising and digital media platforms (e.g., Google Ads, Meta, LinkedIn, SnapChat, Reddit, YouTube).
Experience in Programmatic a plus
Experience managing performance-driven campaigns
Solid expertise in campaign and channel analysis and reporting
Google Analytics, Google Tag Manager, reporting dashboards
Google Ads, Meta Ads, LinkedIn Ads, SnapChat, Reddit Ads, StackAdapt
BS/BA in marketing, communications, or similar.
Google Ads Certification, Facebook certification, or certification in progress
Organic Social experience a plus
We offer health, dental and vision insurance, 401k, paid time off and more.
We are flexible to full-time or contract and local or remote within the US.
Starmark is a national integrated marketing agency headquartered in Fort Lauderdale, FL that specializes in strategic thinking, award-winning creative, branding, advertising, interactive and public relations.
Originally posted on Himalayas
Who can apply
Eligible countries: United States. Accepted UTC offsets: UTC-10, UTC-9, UTC-8, UTC-7, UTC-6, UTC-5, UTC+14. Review the full description for employer-specific work authorization, residency and schedule requirements.