About this opportunity
Citi lists this Digital Platforms and AI Marketing Transformation, Vice President opportunity in new york, New York. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Job Title
Digital Platforms and AI Marketing Transformation, Vice President
Overview
Discover your future at Citi. Working at Citi is far more than just a job. A career with us means joining a team of more than 230,000 dedicated people from around the globe. At Citi, you’ll have the opportunity to grow your career, give back to your community and make a real impact.
Job Details
Job Req Id:
Location(s): Dublin, Leinster, Ireland
Job Type: Hybrid
Posted: May 07, 2026
Job Overview
Reporting to the head of Digital Platforms & Transformation on the Brand, Innovation, and Content team, the successful candidate will be a hands-on expert responsible for both driving our Vertical AI transformation and establishing foundational best practices for our public-owned marketing sites. This role is perfect for a forward-thinking marketer who is passionate about leveraging cutting-edge AI to create business value while also building and maintaining a world-class, stable, and scalable digital infrastructure.
Responsibilities
Actively contribute to and execute the Vertical AI transformation roadmap, taking ownership of key workstreams and projects.
Identify, research, and evaluate critical vertical Marketing AI tools and platforms. Conduct in-depth analysis to determine the best solutions for the group, spanning custom-built agents, large platform integrations, and emerging technologies.
Design, manage, and execute strategic Proof of Concept (POC) projects to test and validate the business case for new AI-powered marketing capabilities.
Drive the hands-on implementation and optimization of AI tools. This includes configuring marketing agents, partnering with technology to integrate solutions, and fine-tuning performance to maximize impact.
Develop and manage frameworks to measure the performance and ROI of AI initiatives. Analyze results, generate actionable insights, and create reports for stakeholders.
Define, document, and implement foundational best practices for our public-facing, marketing-owned sites, focusing on performance, SEO, accessibility, security, and scalability.
Act as a subject matter expert and steward for our digital platforms, including the upcoming Adobe Experience Manager (AEM) replatforming. Ensure all development and content activities adhere to established standards.
Proactively monitor site health and performance, identify areas for improvement, and work with cross-functional teams (Technology, Content, Design) to implement enhancements.
Provide expert support and contribute directly to the AEM replatforming project, ensuring best practices are embedded from the start.
Qualifications
Experience in a role focused on digital marketing, marketing technology, or digital platform management.
Demonstrable experience with or deep knowledge of AI's application in marketing (e.g., Generative AI, personalization engines, predictive analytics).
Hands-on experience with marketing automation, analytics, or AI-powered marketing tools is highly desirable.
Strong understanding of the architecture and infrastructure of modern public-facing websites.
Hands-on experience with enterprise-level Content Management Systems (CMS).
Solid understanding of web best practices, including technical SEO, performance optimization, and security.
Proven ability to think strategically, analyze complex problems, and use data to make informed decisions and measure business impact.
A proactive, self-starter with excellent project management skills and a track record of successfully delivering digital projects and initiatives.
A strong collaborator with excellent communication skills, capable of working effectively with technical and non-technical teams to drive results.
Education
Bachelor’s/University degree, Master’s degree preferred
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
Job Family Group
Marketing
Job Family
Digital & Social Media Marketing
Time Type
Full time
Primary Location Full Time Salary Range
€85,600.00 - €128,400.00
Quality & Compliance
We use automated processing and AI for legitimate business purposes to identify candidate skills and align them with job openings. All hiring decisions are conducted by individuals. Our automated processing and AI do not involve autonomous decision-making. Citi is an equal opportunity employer and provides accommodations for applicants with disabilities as needed.
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Worksite address
new york, NY, 10261, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.