About this opportunity
Sydenstricker Nobbe Partners lists this Digital Website and Product Marketing Manager - Columbia opportunity in columbia township, Missouri. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Job Details: Job Location: Corporate Columbia - Mexico, MO 65265, Position Type: Full Time, Education Level: 4 Year Degree, Job Shift: Day, Job Category: Marketing, Department: Marketing Reports To: VP of Marketing / Marketing Leadership Location: Corporate Marketing
Position Summary
The Digital Website and Product Marketing Manager is responsible for planning, developing, and executing integrated marketing campaigns, promotional programs, digital marketing initiatives, and dealership branding efforts across multiple regions and product lines. Company website management is also a critical function of this role. This position serves as a key liaison between marketing, retail operations, sales product organization, aftermarket, vendors, and agencies to drive lead generation, customer engagement, brand awareness, and sales growth.
Essential Duties and Responsibilities
Product Marketing Strategy & Campaign Management
Lead development of annual and seasonal marketing plans in collaboration with the product management team aligned with company goals and sales objectives.
Create and execute multi-channel marketing campaigns for agricultural, turf, compact tractor, compact construction, and used equipment segments.
Coordinate digital, radio, television, print, email, SMS, and direct marketing initiatives.
Work with Social Media and Events Coordinator to represent products and programs on social media and event platforms
Work with agency partners and internal stakeholders to develop creative assets, messaging, and campaign strategies.
Monitor campaign performance and adjust strategies to improve lead generation and return on investment.
Manage promotional calendars and seasonal marketing initiatives across multiple regions.
Develop product positioning, promotional offers, financing messaging, and customer-facing marketing materials.
Support new product launches and seasonal sales initiatives.
Create marketing sales tools, event materials, flyers, brochures, landing pages, and promotional content.
Collaborate with sales teams to align marketing programs with market opportunities and customer demand.
Digital Marketing & Web Management
Manage website content updates, landing pages, event pages, promotions, and location information.
Coordinate website improvements and customer experience enhancements.
Oversee lead capture workflows and ensure proper routing of online inquiries.
Monitor marketing automation, lead attribution, and digital engagement metrics.
Partner with digital marketing vendors and technology providers to enhance performance and reporting.
Brand Management & Communications
Maintain brand consistency across all marketing channels.
Create content for newsletters, email campaigns, social media, press releases, and promotional communications.
Support reputation management efforts and customer engagement initiatives.
Analytics & Performance Reporting
Track campaign performance, lead generation, event ROI, and customer engagement metrics.
Analyze marketing data to improve targeting, customer acquisition, and conversion rates.
Provide reports and recommendations to leadership regarding campaign effectiveness and market opportunities.
Qualifications
Bachelor's degree in Marketing, Communications, Business, or related field preferred.
5+ years of experience in marketing, promotions, communications, or related field.
Strong project management and organizational skills.
Experience coordinating multiple campaigns and events simultaneously.
Knowledge of digital marketing platforms, CRM systems, web content management, email marketing, and social media.
Strong verbal and written communication skills.
Ability to work collaboratively across departments and regions.
Agricultural, construction, turf, or equipment industry experience preferred.
Key Competencies
Strategic Marketing Planning
Campaign Management
Event Management
Product Marketing
Brand Development
Vendor & Agency Management
Budget Management
Data Analysis & Reporting
Communication & Presentation Skills
Project Management
Customer Experience Focus
Leadership & Cross-Functional Collaboration
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Who can apply
Review the original listing for work authorization, qualifications and employer requirements.