About this opportunity
KFC lists this Dir, Omni-channel Retail Marketing opportunity in plano, Texas. Review the employer’s description below for duties, qualifications and application requirements.
Job description
KFC Retail Brand Strategy Manager
This role will create KFC's omnichannel retail sales vision, brand strategy, and innovative global initiatives to drive same store sales growth through distinctive and scalable strategies across the brand's international business units.
Responsibilities
Here's how you will spice things up:
Create strategic plans to provide direction for the KFC retail brand that are globally scalable, locally relevant, and deliver brand growth
Own the global retail brand strategy including pricing and value, retail promotional calendar, omnichannel media, merchandising, and key customer insights
Identify and share best practices across global markets to ensure promotional calendars will maximize the commercialization of KFC products
Partner with external consultants to determine pricing and value strategy to address inflation and supply chain challenges
Manage a sizeable media and merchandising budget and allocate funds accordingly across digital and in-restaurant opportunities
Collaborate with Food Innovation to position exciting new menu items which drive core and cult taste innovation and consumer engagement
Influence direct channel value proposition by impacting project priorities through analysis of customer data, competitor insights, industry trends, and emerging technology
Build credibility quickly and leverage cross-functional relationships and key stakeholders (i.e. franchise partners) with inspiration leadership to identify and execute high priority brand initiatives
Serve as spokesperson for brand internally and externally; inspire loyal brand following through strategy, advocacy, and industry voice
Within established priority markets, identify local consumer and owner trends to develop and implement brand-specific strategy to increase presence with current and target markets to drive results
Coach and develop next generation of brand leaders
Qualifications
What you bring to the table:
Education/Certifications Required: BS/BA in Marketing or related field
Preferred: Master's degree or MBA
Experience Required: 10+ years of progressive marketing experience in Brand, Agency, Advertisement, and/or Omnichannel Media developing proven strategies that drive business results within big customer brands
History of driving global marketing strategy across diverse international markets and audiences in Retail, Grocery, Hospitality, or CPG environments
Experience in all facets of modern marketing/brand management (traditional, digital, mobile) with an emphasis on full funnel media, visual identity, core innovation, consumer insights, and pricing and value strategy
Extensive exposure to senior leadership including demonstrated ability to effectively convey strategic vision to gain internal buy-in
Aptitude to identify business issues and provide relevant recommendations to drive brand relevance, awareness, and consideration
Expert communication skills with demonstrated ability to influence and inspire others without direct control
Credibility to navigate projects across multiple areas of omnichannel marketing with require leading-edge inspiration and innovation in an ambiguous and dynamic work environment
Self-motivated with a strong drive for results, intellectual curiosity, and innate desire to make a difference
Ability to meet deadlines and work well under pressure in a fast-paced environment with high expectations
Preferred: Prior experience with food and beverage industry
Prior media experience
What's in it for you:
Competitive salary and benefits package.
Opportunity to innovate within a global brand and make a significant impact.
Collaborative, fast-paced work environment with a focus on professional growth and development.
Salary Range: $164,500 - $207,500 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate's location, experience, and other job-related factors.
Job Info
Job Identification 5521
Locations Plano, TX, United States (Hybrid)
Worksite address
plano, TX, 75086, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.