About this opportunity
Clients Blackbox, Inc. lists this Direct Response Marketing Lead opportunity in northern, Kentucky. Review the employer’s description below for duties, qualifications and application requirements.
Job description
About Clients Blackbox
Clients Blackbox is a performance marketing agency specializing in Meta advertising for Registered Investment Advisors. We help financial advisors grow their practices by generating qualified appointments with high-net-worth prospects. Our proven video sales letter methodology has generated more than $45 billion in AUM pipeline for financial advisors across the country.
We operate with a performance-first mindset. Our clients hire us to deliver qualified appointments at a specific cost per appointment, with target show rates and close rates that make the economics work for their practice. Clients Blackbox is in a major growth period, and we're looking for a Senior Paid Media Strategist / Paid Media Lead who can own client performance across media buying, strategy, messaging, creative testing, and client communication.
The Opportunity
This is a senior hands-on role for an experienced performance marketer who can operate beyond Ads Manager.
You'll own a portfolio of client accounts end to end - leading client conversations, managing Meta performance, writing direct-response copy and video sales letter scripts, developing testing strategies, and diagnosing where performance can improve across the funnel.
You'll report to the Associate Director of Operations and be directly accountable for client performance, relationships, and retention.
What You'll Own
Client Strategy & Relationships
Own a portfolio of client accounts and serve as the primary strategic point of contact
Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps
Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls
Translate performance data into clear recommendations and strategic decisions
Build strong client relationships that support retention, renewals, and referrals
Proactively identify and address account risks and opportunities
Paid Media Performance
Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking
Manage budgets, audiences, bid strategies, account structure, and creative testing
Monitor daily performance against cost-per-appointment and other key acquisition metrics
Diagnose underperforming campaigns and determine where changes are most likely to improve results
Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables
Copy & Creative Strategy
Write direct-response ad copy and video sales letter scripts for financial services audiences
Develop hooks, angles, offers, and messaging variations for testing
Use performance data to generate new creative and messaging hypotheses
Collaborate with video editors and provide clear creative direction
Use AI tools to accelerate research and copy development while maintaining quality and strategic judgment
Tracking & Funnel Execution
Set up and troubleshoot tracking, Meta pixels, and conversion events
Configure Calendly integrations, Zapier automations, and lead-routing workflows
Identify and resolve technical issues between advertising platforms and client systems
Evaluate performance across media, messaging, tracking, and lead flow to identify the source of funnel problems
5+ years of hands-on paid media experience, with substantial Meta advertising responsibility
Experience simultaneously managing multiple client accounts and leading client-facing strategy conversations
Proven ability to manage campaigns toward defined performance targets while supporting client retention
Strong direct-response copywriting skills, including ad copy and scripts
Experience developing and testing creative concepts, hooks, angles, and messaging
Experience with conversion tracking, pixels, and basic marketing automation
Strong communication, organization, analytical, and problem-solving skills
Preferred Experience
Financial services marketing
Lead-generation and appointment-setting campaigns
Video sales letter marketing
High-ticket or considered-purchase funnels
Performance marketing agency experience
Direct-response advertising
How You Work
You take ownership. When performance drops, you investigate the account, identify the likely cause, develop a strategy, and act. You're comfortable moving between media buying, client strategy, copy, creative, and funnel performance without losing sight of the bigger picture.
You can explain complex performance issues clearly, make decisions based on data, and operate with a high level of accountability. You want to be responsible for making the account work - not one of several people waiting for someone else to make the call.
Paid Time Off, including vacation, sick time, and public holidays
Training & Development
Work From Home
Flexible Schedule
Performance Bonus
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Who can apply
Review the original listing for work authorization, qualifications and employer requirements.