Director, Commercial B2B Marketing Strategy

Job description

About Working At Commerce

Building a career here is more than just steps on a ladder. It’s about helping people find financial safety and success, helping businesses thrive, and making sure people and their money are taken care of. And our commitment doesn’t stop there. Our culture is about our people, the ones in our communities and the ones that work with us.

Building a career here is more than just steps on a ladder. It’s about helping people find financial safety and success, helping businesses thrive, and making sure people and their money are taken care of. And our commitment doesn’t stop there. Our culture is about our people, the ones in our communities and the ones that work with us.

Here, you’ll find opportunities to grow and learn, to connect with others, and build relationships with the people around you. You’ll have the space and resources to grow into the best version of yourself. Because our number one investment is you.

Creating an award-winning culture doesn’t come easy. And after 160 years, we know Commerce Bank is only at its best when our people are. If this sounds interesting to you, keep reading and let’s talk.

Compensation Range

Annual Salary: $158,000.00 - $187,500.00 (Amount based on relevant experience, skills, and competencies.)

About This Job

The main purpose of this job is to serve as the senior Business to Business (B2B) marketing leader for Commerce Bank's Commercial Segment, responsible for defining and executing integrated marketing strategies that drive growth, deepen client relationships, strengthen brand differentiation, and deliver measurable business outcomes.

Essential Functions

Lead the Commercial Marketing strategy and operating model across Commercial Banking, Small Business, Payments, Healthcare, Expansion Markets, and priority industry verticals

Translate Commercial Segment objectives into integrated marketing roadmaps, annual priorities, investment plans, and performance measures

Partner with Commercial leadership to shape go-to-market strategies that support acquisition, expansion, retention, relationship deepening, and revenue growth

Oversee full-funnel B2B marketing strategies, including brand, demand generation, account-based marketing, lifecycle marketing, thought leadership, content, paid media, public relations and earned media, events, sponsorships, digital, web, and sales enablement

Strengthen alignment between Marketing, Sales, Product, Communications, and external partners to ensure clear priorities, strong execution, and measurable impact

Establish Key Performance Indicators (KPIs) and reporting discipline to measure campaign performance, brand impact, marketing Return on Investment (ROI), lead generation, sales enablement effectiveness, and pipeline or relationship influence

Champion continuous improvement, marketing innovation, process discipline, prioritization, and scalable ways of working that reduce low-value activity and increase strategic impact

Serve as a strategic advisor to senior leaders by bringing market insight, customer perspective, competitive awareness, and performance analytics into Commercial Segment planning

Develop short and long-term initiatives that align with the company strategy and provide guidance, coaching and development opportunities appropriate to each direct report's individual needs

Lead, mentor and motivate team members to implement the department strategy and be responsible for upholding the company culture and driving it within the organization.

Communicate decisions, priorities and relevant information to appropriate levels of staff effectively

Oversee budget management, planning and expenditure, strategic marketing investment planning, vendor oversight, and business-case development

Perform other duties as assigned

Knowledge, Skills & Abilities Required

Deep knowledge of full-funnel marketing, demand generation, account-based marketing, lifecycle marketing, brand strategy, content strategy, and sales enablement

Strong ability to connect marketing strategy to Commercial Segment objectives, revenue growth, relationship deepening, and measurable business outcomes

Demonstrated ability to influence and advise senior leaders in a matrixed environment

Strong analytical mindset with experience using marketing performance data, customer insights, segmentation, CRM, automation, and reporting to improve decisions

Ability to manage marketing budgets, agency/vendor partnerships, investment prioritization, and ROI expectations

Ability to lead through complexity, ambiguity, change, and competing priorities while maintaining focus on strategic outcomes

Strong executive communication skills, including business-case development, storytelling, presentation, negotiation, and stakeholder alignment

Understanding of bank marketing regulations or ability to operate effectively in a regulated environment

Ability to create a high performing leadership team and build a high-performing team to successfully lead initiatives, projects and activities that support departmental and organizational goals

Excellent interpersonal skills, including the ability to work across the organization and interact/influence/negotiate effectively at all levels of management and peers

Ability to think critically, solve problems, make decisions and build trust across the company and effectively envision, develop, and implement new strategies to address competitive complex business issues

Expert general management knowledge and skills, such as departmental goal setting and planning, budgeting and personnel administration

Ability to remain adaptable and resilient to all situations with an optimistic outlook and cast a positive shadow that is aligned with our culture and Core Values

Intermediate to Advance level proficiency with Microsoft Word, Excel, Teams and Outlook

Education & Experience

Bachelor’s degree in Marketing, Business, Communications, a related field, or equivalent combination of education and experience required

Master’s degree in an applicable field preferred

10+ years progressive and executive-level B2B marketing leadership experience required, preferably in financial services, payments, healthcare, professional services, technology, or another complex and regulated B2B environment

10+ years leadership/supervisory experience, including demonstrated success leading leaders, building high performing teams, and influencing cross-functional stakeholders required

For individuals applying, assigned and/or hired to work in areas with pay transparency requirements, Commerce is required by law to include a reasonable estimate of the compensation range for some roles. This compensation range is for the Director, Marketing - Commercial job and contemplates a wide range of factors that are considered in making compensation decisions, including but not limited to location, skill sets, education, relevant experience and training, licensure and certifications, and other business and organizational needs. The disclosed range estimate has not been adjusted for any applicable differentials (geographic, bilingual, or shift) that could be associated with the position or where it is filled. At Commerce, compensation decisions are dependent on the facts and circumstances of each situation. A reasonable estimate of the current base pay is $158,000 to $187,500 annually. This position will be eligible for additional compensation through performance-based incentive plan(s) that will correspond to meeting performance goals.

The candidate selected for this position may be eligible for the following employment benefits: employer sponsored health, dental, and vision insurance, 401(k), life insurance, paid vacation, and paid personal time. In addition, we offer career development, education assistance, and voluntary supplemental benefits. Click here to learn more.

Location: 1000 Walnut St, Kansas City, Missouri 64106

Time Type:

Full time

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Worksite address

kansas city, MO, 64101, US

Who can apply

Review the original listing for work authorization, qualifications and employer requirements.