About this opportunity
L'Oréal lists this Director, Consumer Strategy opportunity in new york, New York. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Consumer Data Activation Lead (CDAL)
Lives in: LUXE Division
This highly visible role will collaborate with the team in developing and executing a best in class integrated consumer strategy across all multi-channels including digital properties for the brand. They will be responsible for the execution and continuous refinement of the 1st party consumer data strategy as well as CRM activation strategy. The candidate will work closely with multiple business stakeholders, agencies and division/corporate teams to manage email briefing, execution and post-campaign analysis and consumer data acquisition and retention strategies and execution, they will work on 'Single View of Consumer' learnings and provide insights on customer value and customer segments. This role will also include management of loyalty driving initiatives to help drive consumer engagement.
The successful candidate will have a demonstrated track record of professional excellence particularly in the fields of full funnel media strategy as it relates to 1st Party Data, CRM across full consumer lifecycle and platform (mobile, print, email, omni-channel) as well as strong, strategic approach around consumer retention and loyalty marketing initiatives in high-growth market-leading companies.
Responsibilities
Database growth,hygieneand insights
Manage consumerdatabase,rich data collection,check foraccuracyand mine forinsights
Innovate oncustomeracquisition strategyandlead generationto grow quality at scale
Leverage deepconsumer insightsfrom first-party data in CRM,media activation, and cleanroom partnerships/publishers
Consumer CRM strategy, activation,personalizationand testing
Tailor CRM approaches to fitspecific brand needs and goals,partnering withmarketing, IT and CDMO
Run consumercampaign strategy;designbrieffor email / SMScampaigns; measure andoptimizecampaign ROI
Conduct regular reporting to understand campaign and audience performance
EvolveCRMcommunication towards automation and triggers where relevant
Coordinate with the DMI & brand marketers on the consumer strategy and digital and CRM components of omnichannel activations
Manage external partner (Accenture, Attentive and others) in campaign support, execution and QA
Design and manage loyalty initiatives that enhance customer retention and value, using insights from broader Div / Multi-div resources
Enhance testing practices to improve campaign personalization and segmentation for more effective targeting
Consumer audience strategy for media activation
Lead audience strategy and integrate with brand media & agency partner
Evaluate top audience usage, performance and sizing and translate findings to future campaigns
Leverage Div / Multi-div levels insights and resources to enhance first-party audience strategies
Qualifications
Role Evolution:
Must have proven track record in driving CRM strategies, opt-ins, database growth, digital engagement, ecommerce sales, and analytics across channels
Strong presentation skills and a particular aptitude for synthesizing complex materialso that it is clear, meaningful and actionable to a variety of stakeholders
Excellent teamwork skills
A facilitator and collaborator; able to work in fast-paced, demanding environment
Advanced analytical skills and in-depth database segmentation experience
Ability to work closely with a diverse group of individuals of various functional disciplines
Big-picture thinker and experience in a dynamic, high-growth environment
Must possess excellent creative, organizational,verbal and written communication skill
Education/Experience
BA/BS in Marketing, Communications, Business Management. MBA preferred, not required.
Relevant industry experience with 5+ years' experience specifically in CRM and loyalty,required.
Experience managing a loyalty program required
Experience with programmatic media isa must with experience working with cleanroom platforms.
Strong and proven interactive track record/performance.
Background/interest in cosmetics/beauty/hair/skin care preferred
Salary: $138-200K
Being Present in the office three days a week is considered an essential function of all office-based roles for eligible full time employees
Authorization to work in the United States on a full time, permanent, ongoing basis is required. No immigration support/sponsorship is offered for this role.
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Worksite address
new york, NY, 10261, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.