About this opportunity
1-800-FLOWERS.COM, INC. lists this Director, Creator & Cultural Growth opportunity in atlanta, Georgia. Review the employer’s description below for duties, qualifications and application requirements.
Job description
This role leads strategy, team, and outcomes across creator, influencer, and organic social—ensuring these channels drive measurable business impact and strengthen brand authority.
Key Responsibilities
Set the vision and strategy for creator, influencer, and organic social across brands
Lead teams responsible for day-to-day execution and performance across Creator/Influencer + Organic Social
Build a scalable creator ecosystem (influencers, cultural creators, UGC) that drives reach and relevance
Define the role of social platforms (TikTok, Instagram, Pinterest) within the marketing ecosystem
Growth, Commerce & Impact
Connect creator and social programs to demand generation, revenue, and customer growth
Support social commerce and merchandising integration
Partner with Brand Marketing and Merchandising on key campaigns and product stories
Measurement & Accountability
Establish KPIs across engagement, discoverability, and revenue contribution
Partner with Marketing Investment & Forecasting to assess ROI and incrementality
Cross-Functional Integration
Ensure creator and social programs align to campaign narratives
Partner across Brand, PR, Media, and Partnerships for cohesive execution
Build and lead a high-performing team, including two senior managers
Create scalable processes, playbooks, and standards
Foster a culture of experimentation, accountability, and commercial impact
Qualifications
8–12+ years in influencer marketing, social, or creator ecosystems
Proven ability to drive measurable business results
Strong commercial mindset connecting creator activity to revenue and LTV
Deep understanding of platforms, creator economics, and cultural trends
Experience leading high-performing teams and cross-functional work
eCommerce or digital experience preferred
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Worksite address
atlanta, GA, 30383, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.