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Job description
Intention.ly is a growth engine design firm built specifically for financial services. We partner with fintech and finserv companies—from startups building their go-to-market engine to established firms modernizing legacy growth strategies. Our clients come to us for one reason: results. They expect us to challenge them, push them, and ultimately help them grow.
Read This First — This Role Isn’t for Everyone
Do not apply unless:
You have direct financial services marketing experience
You can build a high-impact demand gen plan tied to real business outcomes
You are equally strong in strategy and execution
You can confidently manage multiple client accounts without dropping the ball
You know HubSpot inside and out
You are comfortable building relationships with Founders, CEOs, and CMOs
If that list excites you, keep reading.
The Role
We’re hiring a Director to lead a portfolio of clients focused on growth. This is not a maintenance role — it’s a performance role.
You will own the strategy and outcomes across our client base. That means connecting business goals to demand generation strategy, ensuring execution is tight, and pushing for continuous improvement.
You will report into the Head of Agency and work cross-functionally with media, digital, content, creative, and operations to deliver measurable results.
What You’ll Do
Act as the senior strategic lead for a portfolio of financial services clients
Build and own end-to-end demand generation strategies
Translate business objectives into clear, executable plans
Oversee execution across paid media, content, lifecycle marketing, and conversion optimization
Lead client communication — from weekly updates to high-level strategic conversations
Use performance data to drive decisions, optimize campaigns, and communicate impact
Identify opportunities to expand accounts and deepen partnerships
Collaborate with internal teams to ensure work is aligned, on time, and high quality
What You Bring
Financial services marketing experience — you understand the landscape, buyer journey, and constraints
Ability to move fluidly between strategy and hands‑on execution
Strong client presence and ability to influence senior stakeholders
Analytical mindset — you know how to turn data into action
Strong working knowledge of HubSpot (automation, reporting, lifecycle management)
Experience managing or influencing cross‑functional teams
What Success Looks Like
Clients trust you as a true growth partner , not just a vendor
Campaign performance improves consistently over time
You proactively identify and act on growth opportunities
Internal teams execute effectively under your direction
You contribute to both client retention and revenue expansion
Why This Role Matters
Our clients hire us to grow — not to “do marketing.” This role sits at the center of that promise. You are the person ensuring that strategy turns into execution, and execution turns into results.
If you’re a top‑tier marketer who wants real ownership, real impact, and real accountability, this is the role.
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Who can apply
Review the original listing for work authorization, qualifications and employer requirements.