About this opportunity
Americold lists this Director, Demand Generation & Marketing Operations opportunity in atlanta, Georgia. Review the employer’s description below for duties, qualifications and application requirements.
Job description
What You’ll Do
Lead Americold's demand generation and marketing operations strategy to increase market awareness, strengthen customer engagement, support commercial growth, and build a scalable marketing engine. Partner closely with Business Development, Revenue Operations, Operations, and Communications to develop integrated campaigns, optimize marketing technology platforms, establish lead management processes, and deliver measurable business results. Lead a team responsible for events, creative services, digital marketing, and marketing technology while advancing Americold's evolution toward a world-class marketing function.
Essential Functions
Develop and execute demand generation strategies that support customer acquisition, account growth, and commercial objectives
Partner with Revenue Operations to establish and optimize lead lifecycle processes, marketing-to-sales handoffs, lead scoring models, and campaign attribution frameworks
Build account-based marketing (ABM) programs targeting strategic accounts and priority growth segments
Oversee Americold's marketing technology ecosystem, including marketing automation, CRM integrations, lead management workflows, reporting platforms, and website technologies
Develop and manage integrated marketing campaigns across digital channels, events, content marketing, email marketing, paid media, and industry programs
Create and maintain dashboards that connect marketing activity to engagement, pipeline development, and business outcomes
Partner with Business Development leadership to identify customer needs and develop marketing programs that support growth objectives
Lead development of customer-facing marketing materials, industry-specific campaigns, case studies, presentations, and solutions-based content
Manage Americold's digital marketing strategy, including website optimization, campaign performance, user experience, and conversion initiatives
Establish marketing performance metrics, governance processes, and reporting mechanisms to support data-driven decision making
Lead and develop marketing team members responsible for events, creative services, and marketing technology
Manage external agencies, consultants, and vendors to ensure effective execution and return on investment
Develop annual marketing plans, budgets, forecasts, and resource allocation recommendations
Monitor industry trends, customer insights, competitive activity, and emerging technologies to identify opportunities for growth and innovation
Collaborate with Communications, Public Relations, and Corporate Marketing leaders to ensure alignment with enterprise priorities and brand standards
Perform other duties as required
What Experience and Education You Need
Bachelor’s degree in marketing, Business Administration, Communications, or a related field
8+ years of progressive B2B marketing experience with responsibility for demand generation, marketing operations, digital marketing, or commercial marketing
3+ years of people leadership experience, including coaching and developing marketing professionals
Experience managing marketing automation platforms, CRM integrations, and marketing technology ecosystems
Experience developing and executing multi-channel marketing campaigns with measurable business outcomes
Experience working closely with sales, commercial, business development, or revenue teams
Experience managing marketing budgets, agency relationships, and external vendors
Strong understanding of marketing analytics, campaign measurement, attribution, and reporting
Proficiency with Microsoft Office applications, including PowerPoint and Excel
Ability to travel up to 25%
What Could Set You Apart
Experience in logistics, transportation, supply chain, manufacturing, industrial services, or other complex B2B industries
Experience implementing or managing HubSpot, Salesforce, or similar marketing and CRM platforms
Experience with account-based marketing (ABM) strategies and enterprise sales environments
Working knowledge of lead lifecycle management, marketing automation, customer journey mapping, and revenue marketing principles
Strong analytical mindset with the ability to translate data into actionable business recommendations
Excellent written, verbal, and presentation communication skills
Demonstrated success building scalable marketing processes and operational frameworks
Ability to influence and collaborate across multiple functions without direct authority
Proven ability to balance strategic thinking with hands‑on execution
Experience managing organizational change, process improvement, and marketing transformation initiatives
Exceptional project management and prioritization skills in a fast‑paced environment
Demonstrated integrity, accountability, and commitment to delivering results
Ability to communicate effectively with stakeholders ranging from frontline associates to executive leadership
Physical Requirements
Requires several hours per day of sitting, getting up and down from chairs, reaching, and/or bending.
Requires manual dexterity with normal hand and finger movements for typical office work, including the operation of computers, telephones, and similar equipment.
Requires ability to comprehend and communicate with others verbally and/or in writing.
May require travel by automobile and airplane for business.
May require visits to warehouse operations in temperatures at or below freezing.
May require the occasional lifting, carrying, positioning, and/or moving of objects weighing up to 20 pounds.
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Worksite address
atlanta, GA, 30383, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.