Director, Demand Generation

Job description

Do you have the CHOPS ? IT Solutions lives its values: C lient Success is Our Success, H ungry for the Journey, O wnership Thinking, P assionate Problem Solving, and S urrender the Ego. If your values align, we want you to be a part of a fast‑growing Managed Service Provider specializing in providing high‑end technology solutions to small and mid‑market businesses. IT Solutions is a nationally recognized leader in the IT space, with over 25 years of experience and thousands of satisfied clients. Join and grow with us, as we continue to innovate new ways to help businesses Experience Excellence.

The Director, Demand Generation leads the strategy, execution, and optimization of revenue‑focused marketing programs that generate qualified demand, accelerate pipeline creation, and drive growth across new logo acquisition and existing client expansion. This role is responsible for building a modern demand generation engine within a growing MSP/MSSP business, owning integrated campaign strategy, account‑based engagement, digital demand programs, marketing automation, lead management, and performance reporting. The Director partners closely with sales leadership, revenue operations, account management, and service line leaders to align marketing efforts directly to pipeline, bookings, and revenue outcomes.

Responsibilities

Direct, manage, and oversee the development and execution of demand generation campaigns focused on generating and nurturing qualified leads

Establish and execute a comprehensive demand generation strategy aligned to marketing and sales objectives, with a focus on pipeline growth and revenue impact

Lead account‑based marketing (ABM) strategies to target ICP accounts, activate buying groups, and deliver high‑intent engagement

Own integrated campaign planning across digital channels, content, events, and outbound programs

Optimize marketing programs continuously based on performance data, market conditions, and emerging opportunities

Develop and manage marketing automation, lead lifecycle processes, and funnel optimization strategies

Define KPIs, forecast lead generation, and build dashboards to monitor and report on performance

Lead, mentor, and develop a team of marketing professionals, fostering a collaborative and results‑driven environment

Analyze campaign effectiveness and ROI, including impact on pipeline, bookings revenue, and conversion metrics

Partner cross‑functionally with CRO, Sales Teams, Solutions Enablement Team, Finance, and Operational Leadership to ensure alignment on growth priorities

Support executive leadership in defining marketing strategy, organizational goals, and long‑term growth plans

Build and develop a high‑performing demand generation team and scalable marketing infrastructure

Knowledge, Skills & Abilities

Proven success driving measurable pipeline growth and revenue outcomes

Strong knowledge of marketing automation platforms, CRM systems, and analytics tools

Experience with funnel management, lead scoring, and buyer journey optimization

Demonstrated ability to partner effectively with sales leadership and revenue teams

Data‑driven mindset with strong analytical and problem‑solving skills

Hands‑on leadership style with the ability to balance strategy and execution

Strategic thinker with the ability to translate business goals into actionable marketing plans

Strong business acumen and understanding of revenue drivers and sales processes

Collaborative leader with influence across cross‑functional stakeholders

Results‑oriented with a focus on accountability and continuous improvement

Skilled communicator with the ability to present insights and recommendations to executive leadership

Experience

5+ years of B2B marketing experience, with deep expertise in demand generation and account‑based marketing

Experience in technology services, cybersecurity, MSP, or MSSP environments

1–2 years of experience with direct people leadership responsibilities

Compensation Package

Rich Medical and prescription plans

Dental & Vision

Paid Holidays and Flexible Paid Time Off

401K/401K Roth with Safe Harbor matching

Stock Appreciation Rights

Company‑paid life insurance, long‑term and short‑term disability insurance

Company‑paid mental health support & financial wellness services

FSA for medical and dependent care

HSA option with compatible medical plan

Company‑paid training, materials, and exams

Performance‑based bonuses

IT Solutions is an equal employment opportunity employer that provides opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

#J-18808-Ljbffr

Worksite address

raleigh, NC, 27601, US

Who can apply

Review the original listing for work authorization, qualifications and employer requirements.