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Job description
Responsibilities
Campaign Architecture & Execution
Lead the development and execution of large‑scale, cross‑platform digital marketing campaigns that integrate organic social, paid media, creator activations, CRM, eCommerce, and platform partnerships surrounding album anniversaries, cultural milestones, sync moments, eCommerce initiatives, and major catalog opportunities.
Establish measurable goals, KPIs, and reporting frameworks to track campaign performance and optimize in real time.
Champion innovation by identifying new digital trends, tools, and technologies that unlock growth opportunities.
Remain hands‑on in campaign execution, asset development, paid media strategy, and optimization alongside the team.
Direct the creation of best‑in‑class digital assets in collaboration with design teams and external partners.
Ensure alignment and amplification of Recordings initiatives across owned and operated channels.
Platform & Partner Leadership
Serve as the primary relationship lead for key digital partners including TikTok, Meta, Snapchat, YouTube, and other key stakeholders.
Develop strategic platform partnerships that secure priority positioning, marketing support, trend amplification, beta opportunities, and custom activations.
Negotiate and oversee platform‑driven campaigns and paid media strategies in collaboration with internal and external stakeholders.
Oversee influencer, creator, and agency partnerships to expand audience reach and cultural impact.
Audience Growth & Monetization
Collaborate with the internal audience team using data, best practices, and customer acquisition techniques to grow first‑party data.
Develop scalable frameworks that convert cultural moments into measurable audience and revenue growth.
Partner closely with analytics teams to measure campaign performance and continuously refine strategy.
Cross‑Functional Leadership
Act as senior digital lead across Recordings initiatives, collaborating closely with label executives, artist management, creative teams, and commerce stakeholders.
Provide direction and support to the manager‑level role, ensuring alignment between resurgent track activations and broader campaign strategy.
Lead campaign recaps, reporting, and executive‑level presentations.
Identify new business and revenue opportunities tied to catalog marketing.
Mentor and guide junior team members, elevating team capabilities and fostering a high‑performance culture.
Qualifications
5–8 years of progressive digital marketing experience, preferably within music, entertainment, media, or culture‑driven brands.
Proven track record of developing and executing large‑scale digital campaigns that drive measurable audience and revenue growth.
Demonstrated experience collaborating directly with major digital platforms (TikTok, Meta, Snapchat, YouTube, etc.) and established partner relationships.
Deep understanding of catalog marketing, cultural trend cycles, and audience development strategies.
Advanced proficiency with analytics tools such as Melody IG, Chartmetric, Luminate, Meta Ads Manager, and other social performance platforms.
Familiarity with Photoshop, Canva, CapCut, Final Cut Pro, and other photo and video editing tools (a plus).
Experience leading paid media strategy and cross‑platform optimization.
Strong leadership presence with confidence working across large teams, senior executives, and artist management.
Strategic thinker with strong creative instincts and a data‑driven mindset.
Highly organized, detail‑oriented, and adaptable in a fast‑paced, deadline‑driven environment.
Degree in a relevant field and/or equivalent career experience.
Music industry or artist relations experience preferred.
Benefits
Comprehensive medical, dental, and vision coverage.
100% coverage for out‑patient in‑network mental health services.
Fertility coverage for eligible medical plan participants.
Well‑being reimbursements for fitness classes, spa treatments, meal services, travel, and other wellness activities (up to $720/year).
Student loan repayment assistance and tuition reimbursement.
401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution.
Flexible paid time off (PTO) for exempt employees.
Three weeks PTO for non‑exempt employees.
Two weeks paid winter break.
Ten company holidays, including Juneteenth and Well‑being Day.
Summer Fridays between Memorial Day and Labor Day.
Generous paid parental leave for every type of parent.
Equal Opportunity Statement
Universal Music Group is an Equal Opportunity Employer. Universal Music Group is an E‑Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.
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Worksite address
new york, NY, 10261, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.