About this opportunity
Lack + Daily Marketing Recruiting Experts lists this Director - DTC opportunity in new york, New York. Review the employer’s description below for duties, qualifications and application requirements.
Job description
We're partnering with a fast-growing, digitally driven consumer health and wellness company to identify a Director – DTC to lead and accelerate its direct-to-consumer business.
This is a high-impact role for a commercially minded digital leader who understands how to drive growth across eCommerce, customer acquisition, conversion, retention, and the full DTC customer journey . The ideal candidate combines strategic thinking with a hands-on approach and is comfortable operating in a fast-paced, entrepreneurial environment.
Why This Role Stands Out
Lead the strategy and growth of a significant DTC/eCommerce business
Own key drivers of online revenue, customer acquisition, conversion, and retention
Partner closely with Marketing, Creative, Product, Operations, and Analytics
Opportunity to shape the next phase of growth for a digitally native consumer business
High visibility and significant ownership in an entrepreneurial environment
What You'll Own
Develop and execute the DTC growth strategy across the customer lifecycle
Identify opportunities to increase traffic, conversion, average order value, and customer lifetime value
Establish KPIs and use performance data to identify opportunities and optimize results
eCommerce
Lead the ongoing optimization of the eCommerce experience, including site merchandising, promotions, product presentation, and conversion
Partner with internal teams and external agencies to improve the customer journey
Identify opportunities to enhance the online shopping experience and drive profitable growth
Customer Acquisition & Retention
Partner with Paid Media, Creative, CRM, and other marketing functions to drive customer acquisition
Develop strategies to improve repeat purchase, retention, and customer lifetime value
Analyze channel and campaign performance and translate insights into action
Analytics & Optimization
Leverage DTC, customer, and marketing data to evaluate performance and identify growth opportunities
Build reporting and dashboards that provide visibility into business performance
Continuously test, learn, and optimize across the customer journey
Cross-Functional Leadership
Work closely with Marketing, Creative, Product, Operations, Finance, and Technology
Lead external partners and agencies as needed
Bring a strong commercial perspective to broader business and growth initiatives
What We're Looking For
Significant experience leading DTC/eCommerce growth for a consumer business
Proven track record driving online revenue and customer acquisition
Strong understanding of the full DTC funnel, including traffic, conversion, retention, and LTV
Experience with eCommerce platforms, digital analytics, CRM, paid media, and performance marketing
Highly analytical and comfortable using data to make business decisions
Strong commercial instincts and a test-and-learn mindset
Excellent cross-functional leadership and communication skills
Comfortable operating in a fast-paced, entrepreneurial environment
Experience in consumer health, wellness, supplements, beauty, personal care, or another digitally driven consumer category is a plus.
The Ideal Candidate
You're a DTC growth leader , not simply an eCommerce operator. You understand how the pieces of the digital ecosystem work together, from acquisition and creative through conversion, retention, and repeat purchase and you know how to turn performance data into actionable growth strategies.
You're equally comfortable setting the strategy and rolling up your sleeves to execute. You thrive in an entrepreneurial environment where you can make an immediate impact and build the infrastructure needed to support continued growth.
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Worksite address
new york, NY, 10261, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.