About this opportunity
dentsu lists this Director, Integrated Strategy (B2B) opportunity in new york, New York. Review the employer’s description below for duties, qualifications and application requirements.
Job description
YOUR MINDSET
You have developed fluency in disciplines most people keep separate. You don't see creative strategy, experience strategy and media strategy as different languages. You see them as different expressions of the same brilliant strategic thinking and that fluency informs everything you do.
Job Description
YOUR MINDSET
You have developed fluency in disciplines most people keep separate. You don't see creative strategy, experience strategy and media strategy as different languages. You see them as different expressions of the same brilliant strategic thinking and that fluency informs everything you do.
You believe that the best creative ideas scale, that strategic coherence matters, and that you grow by collaborating with people who think differently than you. You contribute with conviction and follow-through. You help build a culture where people understand how their work fits into something bigger and you are here for more than your role. You understand that ideas and how they reach people are equally important—not one secondary to the other.
Role Overview
You will develop and execute a range of integrated strategy projects for one or two B2B brands. One of those brands is a multi-brand healthcare enterprise where you will translating strategic direction into inspirational insights and briefs that enable great creative, content and experience execution to come together.
Core Responsibilities
Strategic Development — Ideas & Brief
Translate strategic direction into powerful Catalyzing Ideas and briefs grounded in creative insight and contextual possibility
Build the strategic rationale—not just what we're doing, but why it matters and how it moves the business
Develop brand worlds that breathe life into ideas—articulating character, conviction, and edges with specificity
Help creative teams uncover the strategic insight that should drive their work. Identify how ideas work across the full B2B lifecycle. Help media teams see how that idea scales. Understand how ideas need to live in social and influencer contexts
Develop content and sales enablement strategies that support the buying experience – going beyond the expected to elevate the brand a thought leader in the category while optimizing for LLMs
Strategic System Operationalization
Identify WHERE ideas reach the right buying groups and HOW they show up in context—across paid media, owned channels, social platforms, and influencer partnerships
Research and surface buyer signals that inform where and when strategy becomes relevant and urgent
Understand signal stacking—how multiple signals cluster to create moments of greatest impact
Help teams understand how their work feeds the whole and why that connection matters
Cross-Disciplinary Alignment & Leadership
Work with creative, content, media, social, and influencer partners to ensure strategy translates consistently across all touchpoints
Help creative teams understand the experience strategy and what's possible. Help media teams understand creative strategy and what ideas demand. Bridge social and influencer thinking into the broader strategic conversation.
Bridge creative and media conversations so both disciplines understand they're working from the same foundation
Think all languages simultaneously—you are fluent in creative strategy, experience strategy, content strategy AND media strategy, weaving them together
Stakeholder Communication & Relationship Building
Brief brand partners and internal stakeholders on strategy with clarity and confidence
Be a reliable strategic voice partners turn to when asking \"how should this idea work?\" or \"how does this fit what we're doing?\"
Engage with senior team to gather input and ensure alignment with enterprise priorities
Team Contribution & Development
Support team leadership by modeling integrated thinking
Mentor junior strategists, helping them understand systems thinking, not just tactical execution
Ask good questions that help teams think beyond their discipline
Contribute to creating psychological safety where people challenge siloed thinking
Measurement & Learning
Help monitor how strategy translates in market and gather feedback for refinement
Support measurement that tracks whether the system is working, using data as feedback not just reporting
Contribute insights on how ideas are propagating and whether signals are clustering as predicted
What Success Looks Like
Your strategic briefs are clear, actionable, and inspiring. You are a student of great work and hungry to do your best work
Creative, content and media partners use your strategy as a real tool, not just a document. They understand how the two disciplines work together
Teams understand the coherence in what they're building—how each piece connects to the whole. They think in systems, not just tactics
You've demonstrated you can develop strategy and help bring it to life in integrated ways
Junior strategists learn systems thinking by working with you. You are an inspiring mentor to junior talent
Measurement shows ideas propagating and signals clustering as predicted
Relationships deepen because you bring perspective that helps partners operate more strategically
Key Qualifications
Experience
6-10 years strategy experience with demonstrated fluency in creative strategy, content strategy, experience strategy AND media strategy
Proven ability to develop and communicate breakthrough strategic thinking, not just execute briefs
Track record working on B2B brands in complex strategic environments
Experience working across creative, content, experience and media functions
Comfort engaging with senior stakeholders in strategic conversations
Experience with social media platforms and/or influencer partnerships a plus
Intellectual Foundation
Understanding of how ideas propagate and land in culture—not single‑moment performance
Ability to hold multiple perspectives, audiences, and signals in mind simultaneously
Comfort moving between strategic thinking and tactical execution, between 30,000 feet and the work itself
Understanding of signal stacking—how audience signals cluster to create moments of greatest impact
Genuine curiosity about how creative and experience thinking complement and inform each other
Evidence that you think about systems, not just campaigns
Evidence that you learn from people and disciplines different from your own
Communication & Collaboration
Strong communicator who can brief stakeholders with clarity
Ability to contribute ideas within a broader strategic framework
Genuine interest in how creative and experience thinking complement each other
Collaborative spirit; you get smarter working with others
Ability to mentor and develop other strategists
Additional Information
The annual salary range for this position is $114,425-$145,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.
Benefits available with this position include
Medical, vision, and dental insurance,
Life insurance,
Short-term and long-term disability insurance,
401k,
Flexible paid time off,
At least 15 paid holidays per year,
Paid sick and safe leave, and
Paid parental leave.
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit
Location
New York
Brand
Dentsu Creative
Time Type
Full time
Contract Type
Permanent
Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e‑mail clicking on the link to let usknow the nature of your accommodation request and your contact information. We are here to support you.
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Worksite address
new york, NY, 10261, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.