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Formula 1 Crypto.com Miami Grand Prix

Director, Luxury & Suite Sales

miami gardens, FL

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Job description

Direct Supervisor: Vice President, Ticket Sales

Status: Full-time

Summary

The Director, Luxury & Suite Sales will lead a team responsible for driving new business and generating Suite, Club, and other Hospitality seating revenue for the Formula 1 Hard Rock Miami Grand Prix. This individual will develop and execute strategic sales initiatives designed to acquire new clients while maximizing revenue opportunities across suites, clubs, and other hospitality products. The ideal candidate is a results-driven sales leader with a passion for developing talent, creating new business opportunities, and delivering exceptional client experiences that drive long-term growth.

Hard Rock Stadium offers the industry's premier luxury seating experiences, setting the standard for live entertainment. As a global entertainment destination, Hard Rock Stadium hosts world-class events year-round, including the Formula 1 Hard Rock Miami Grand Prix, Miami Dolphins, Miami Open, 2026 FIFA World Cup, University of Miami football, the Orange Bowl, concerts, and international soccer.

Location

This is a full-time position based on site at Hard Rock Stadium in Miami Gardens, FL.

Responsibilities

Revenue Strategy & Business Planning

Develop and execute annual and multi-year revenue growth strategies across all suite, club, and hospitality product lines

Support the planning and development of sales strategy for clients at the F1 Hard Rock Miami Grand Prix

Partner with sales leadership to identify market opportunities, inventory management plans, and product enhancements that maximize revenue and profitability

Provide regular revenue forecasts, pipeline analysis, risk assessments, and strategic recommendations to senior leadership

Establish and monitor key performance indicators (KPIs) to drive accountability and business performance

Responsible for achieving revenue goals across all Account Executives on the Luxury & Hospitality Sales team

Set expectations and maintain accountability for individual and team revenue performance, KPIs, and organizational values

Lead weekly sales initiatives, team meetings, pipeline reviews, and training sessions

Drive a culture of high performance, accountability, and continuous improvement across the sales organization

Talent Development & Organizational Leadership

Hire, develop, evaluate, coach, and lead a team of Account Executives

Work with sales leadership to determine appropriate staffing levels and maintain sufficient bench strength

Create and execute leadership development and succession planning initiatives

Conduct ongoing performance management, coaching, and career development planning

Foster a collaborative, inclusive, and results-oriented sales culture

Cross Functional Collaboration

Work alongside the Marketing and CRM teams to create, implement, and report on outbound campaign strategies

Serve as a key stakeholder in organizational planning and strategic initiatives related to club, suite, and hospitality products

Collaborate with leadership to develop hospitality product offerings, packaging strategies, and premium experiences that drive revenue growth

Ensure customer insights and market feedback are incorporated into product and sales strategy decisions

Analytics, Process & Technology

Utilize CRM reporting, sales analytics, and market intelligence to evaluate performance and guide decision making

Lead the adoption and optimization of sales technology, CRM systems, AI tools, and process automation

Establish and refine sales processes, best practices, and operating procedures to improve efficiency and effectiveness

Evaluate ROI of sales initiatives and recommend process improvements that support long-term growth

Assist in developing departmental budgets, staffing plans, incentive structures, and resource allocation strategies

Monitor performance against budget and forecast expectations

Ensure operational discipline and effective execution of all sales initiatives and campaigns

Qualifications

Bachelor’s or Associate’s Degree preferred

3+ years of sales management experience in the sport or entertainment industry required

Track record of exceeding sales and service renewal goals

Proven ability to work in a team-oriented environment and effectively influence and communicate with C-Level executives

Flexibility to work weekends, nights, and holidays as required by schedule of events

Experience or working knowledge of Ticketmaster Archtics ticketing platform and Microsoft Dynamics 365 CRM preferred

Candidate should be results-oriented, professional, and intrinsically motivated

Strong verbal and written communication skills in English required; Spanish proficiency preferred

Featured Benefits

401k, Medical, dental, and vision insurance

Life insurance (including voluntary coverage for spouses and children)

Long term disability insurance

Ticket benefits for events including Miami Dolphins games, the Formula 1 Hard Rock Miami Grand Prix, and the Miami Open

Employee gym, subsidized lunch program, and discounts on a variety of products and services

Paid time off (PTO) and company holidays

The Miami Dolphins, Hard Rock Stadium and South Florida Motorsports are proud to be Drug-Free Workplaces. Offers of employment are contingent on successful completion of drug and background screening.

It is the policy of the Company to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, marital status, military status, genetic information, sexual orientation, gender identity or expression, or other status protected by applicable federal, state, or local law.

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