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1-800-FLOWERS.COM, INC.

Director, Merchandising Personalized Products

burr ridge, IL

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About this opportunity

1-800-FLOWERS.COM, INC. lists this Director, Merchandising Personalized Products opportunity in burr ridge, Illinois. Review the employer’s description below for duties, qualifications and application requirements.

Job description

The Director, Merchandising is the commercial leader for the defined set of categories within our personalized products portfolio. This role owns assortment strategy, pricing, margin performance, and category growth, operating as a general manager within a cross‑functional model.

This leader will drive business performance by making clear, data‑driven decisions on what we sell, how we price it, and where we invest, while partnering closely with Product Design & Development, Planning, Sourcing, and Site Merchandising to bring products to market successfully.

Key Responsibilities

Category & Portfolio Ownership: Own end‑to‑end performance for assigned categories, including revenue, margin, and inventory health

Define category strategy, assortment architecture, and SKU lifecycle (scale, maintain, exit)

Drive disciplined SKU rationalization and portfolio optimization

Identify growth opportunities across customer segments, occasions, and price tiers.

Assortment Strategy & Product Direction: Define product opportunities and commercial briefs for Product Design & Development

Lead decisions on refresh vs replace vs add, ensuring newness is purposeful and disciplined

Ensure each SKU has a clear role within the assortment (hero, core, support)

Partner with Licensing to incorporate collaborations in a scalable, profitable way

Pricing & Margin Management: Own pricing strategy and SKU‑level pricing decisions

Set and manage margin targets, including personalization upcharges

Partner with Planning and Sourcing to ensure cost and pricing alignment

Drive margin improvement through assortment, pricing, and product decisions

Promo Strategy & Demand Direction: Define promotional strategy by category, including Promo eligibility

Discount depth guardrails

Role of promotions in driving demand

Partner with Site Merchandising and Planning to execute against strategy while protecting margin

Inventory & Demand Alignment (with Planning): Define buy intent and investment priorities

Partner with Planning on forecasts, inventory risk, and open‑to‑buy decisions

Take action to manage inventory health and optimize turns

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