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Job description
What You Will Be Doing
Generating your own qualified family demand through preschool and feeder-school relationships, community partnerships, referrals, and local events.
Owning every stage yourself: first inquiry, needs-assessment conversation, campus tour, student shadow day, enrollment decision, and onboarding.
Leading tours, open houses, and information sessions where you defend an AI-powered learning model to analytical, skeptical parents.
Holding 7 or more active family relationships at different stages, each with a tracked status and next action in HubSpot and our SIS (student information system).
Reporting weekly on pipeline health and conversion quality, and rewriting the local admissions playbook, FAQs, and SOPs as you learn what works in your market.
What You Won’t Be Doing
There is no inherited waitlist to sort here — demand starts at zero.
Routing decisions through an admissions committee or layered approvals.
Working a script or a quota-first call list.
Handing a family off between four coordinators, an events team, and a front desk.
Managing a large team or spending your week in internal meetings.
Director Of Admissions And Enrollment Key Responsibilities
Grow enrollment at one Bay Area campus with families who will thrive in the Alpha model.
Basic Requirements
3+ years in premium client-facing roles where an individual or family was the buyer at $25K+ per client or $2K+ per month. You can name the employer and price point; business-to-business or enterprise sales alone do not qualify.
Personal ownership of an end-to-end client, admissions, or enrollment journey: application, needs assessment, offer, decision, and onboarding. What you did, not what your team did.
A measurable growth or customer-acquisition number you owned, including how you generated leads and built local partnerships to hit it.
7 or more concurrent client or family relationships at different stages, tracked in a named CRM or database.
A concrete example of recommending against your own product because it was not the right fit.
Hands-on use of AI tools in a client-facing workflow, such as meeting preparation, personalized outreach, conversation summaries, or follow-up.
Experience personally leading in-person tours, presentations, meetings, or hosted experiences for high-net-worth clients, senior executives, or similarly demanding audiences.
Strong written and verbal communication with executive presence: you can uncover needs, explain complex concepts simply, handle objections, and lead high-stakes decision conversations.
Experience managing thoughtful, multi-touch client relationships over several weeks, including staying engaged with prospects who do not immediately commit.
You live in or will relocate within 60 days to Palo Alto, CA, or San Rafael, CA (Marin County). This role is fully on-site, not hybrid.
Authorized to work in the United States without visa sponsorship.
Nice-to-have Requirements
An existing network among Peninsula or Marin families, with relationships at local private preschools or feeder schools.
Admissions or enrollment experience at a selective independent K-12 school, or a program with more applicants than seats.
Background in luxury hospitality, private client services, concierge medicine, private wealth, membership clubs, or high-end residential real estate.
About Alpha
Alpha reimagines the school day around faster learning, stronger mentorship, and more time for students to build real-world skills.
Roles with real student impact:
Alpha hires teachers (guides), operators, admissions experts, school & curriculum leaders, and remote team members.
Education work that pays like it matters:
Alpha offers six-figure roles for people ready to help build a radically better school experience.
A culture built for builders:
Alpha is fast-moving, ambitious, and student focused. It’s for people who want to improve the system, not maintain it.
Alpha is where you can do the most meaningful work of your career.
There is so much to cover for this exciting role, and space here is limited.
Working with us
This is a full-time, W2 employee position with immediate access to benefits ( All roles are year-long positions. The compensation level for this role is $250,000 USD/year. The payment period is weekly. Consult for more details on this topic.
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Worksite address
san rafael, CA, 94911, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.