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Job description
Nightstick is seeking a senior-level Director of Amazon / eCommerce Business Unit on-site (in-office) at our company headquarters located in Wylie, TX.
Extensive experience is required in both Seller Central and Vendor Central. This is a high-impact, on-site Director level role with full ownership of channel performance, combining strategic vision with hands-on execution reporting directly to the CEO.
We are looking for a candidate with extensive Amazon management experience and a strong marketing-led growth mindset , capable of driving revenue through best-in-class content, advertising, and brand positioning while maintaining operational excellence.
What You’ll Own:
Amazon Channel Leadership
Full P&L ownership of Amazon Seller Central and Vendor Central business
Define and execute a scalable, marketing-driven eCommerce growth strategy
Act as the internal subject matter expert and leader for all Amazon initiatives
Marketing & Revenue Growth (Primary Focus)
Lead full-funnel Amazon marketing strategy across SEO, paid media, and conversion optimization
Own and optimize Amazon Advertising (Sponsored Products, Sponsored Brands, Sponsored Display)
Continuously test and optimize content, creatives, and keyword strategies to improve performance and accelerate growth
Advertising will be main focus of this role!
Brand & Content Excellence
Oversee all product listing optimization including titles, bullets, A+ Content, and backend attributes
Own Amazon Brand Store strategy, design, and ongoing optimization
Ensure a premium, conversion-focused customer experience across all product detail pages
Resolve suppressed listings, compliance issues, and catalog inconsistencies
Maintain strong account health and ensure adherence to Amazon policies and best practices
Manage catalog structure, variations, and data accuracy at scale
Inventory & Operational Oversight
Lead inventory planning, forecasting, and replenishment strategies
Partner cross-functionally with operations to maintain optimal in-stock rates
Oversee FBA and Vendor workflows to ensure operational efficiency
Transparency Program Ownership
Manage Amazon Transparency labeling program across applicable SKUs
Ensure compliance, implementation, and issue resolution
Data-Driven Performance Management
Own reporting and analysis across key KPIs: revenue, conversion, traffic, TACoS/ACoS, and profitability
Translate data into actionable insights and strategic recommendations
Regularly present performance updates and growth plans to leadership
What We’re Looking For:
Minimum 10+ years of deep, hands-on Amazon experience
Strong marketing and revenue growth experience
Full P&L responsibility and making data-driven business decisions
Entrepreneurial, self-directed leader working in partnership with Marketing team and outside vendors related to ecommerce
Excellent problem-solving skills and ability to make decisions to drive brand awareness
Long-term relationship – job hoppers need not apply!
Full-time competitive salary plus commission
On-site role based in Wylie, TX
About Bayco Products, Inc. (BPI):
BPI is headquartered in Wylie, TX. Our 110,000 square foot facility is the international headquarters for R&D, engineering, marketing, sales, and distribution. BPI is ISO 9001 certified along with its factories both in the US and abroad. To learn more about our company visit
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Worksite address
wylie, TX, 75098, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.