Director of Annual Giving Digital Strategy

Job description

Job Description

Reporting to the Associate Vice Chancellor for Annual Giving, the Director of Annual Giving Digital Strategy is responsible for creating and executing the strategic plan for our Digital Fundraising programs to increase the number of donors and dollars raised to the university through innovative fundraising campaigns.

Responsibilities

Job responsibilities include, but are not limited to:

Big Orange Give

Provides strategic oversight and drives execution of UT Knoxville’s annual giving day, partnering with content teams to develop compelling pre-, during-, and post-campaign messaging across email and social media. Collaborates across colleges, units, and Advancement teams to ensure coordinated campus-wide promotion, while building relationships with match and challenge donors and engaging UTK/UTIA faculty and staff. Orchestrates the Alumni Board of Directors’ match-solicitation, pledge fulfillment, and stewardship efforts. Works with the Donor Experience team to ensure creative stewardship and appropriate donor recognition.

Student Philanthropy, Senior Impact, and Special Campaigns

Partners with the Center for Student and Alumni Programs to build strategy and engagement for Senior Impact, setting participation goals and recruiting/training the Senior Impact Council. Identifies special campaign opportunities—including memorial/honorary projects, event-based campaigns, and recurring-giving initiatives to grow the donor and revenue base. Collaborates with campus and advancement partners on crowdfunding and other unique campaign opportunities as they arise.

Parents/CampusESP

Works with Student Life and Student Life Advancement partners to promote philanthropic messaging and outcomes through the CampusESP platform at key points in the academic year. Leverages the platform to drive fundraising for priority programs during Big Orange Give, Giving Tuesday, and calendar/fiscal year-end giving. Promotes relevant Volstarter campaigns to grow parent donor participation and revenue.

Additional Responsibilities and Assignments

Serves as liaison to colleges and units on strategic annual giving needs, including gift allocations, online giving links, and appeal support, while ensuring data integrity on giving platforms and forms. Manages quarterly meetings with Constituent Management partners to address annual giving program issues. Shares responsibility, alongside the Associate Vice Chancellor for Annual Giving, for chargeback report data and year-end campaign coordination across colleges and units.

Qualifications

Required Education and Experience

The candidate who fills the Director of Annual Giving Digital Strategy position is required to have:

Bachelor’s degree

5+ years of experience in annual giving, non‑profit, or alumni relations experience

Excellent at written and verbal communication

A valid driver’s license with an acceptable driving record is required due to travel responsibilities of the position. UTFI reserves the right to consider all appropriate circumstances. In general, any significant driving offense less than 12 months old will eliminate the application from consideration for the position.

Note – Candidates holding a graduate degree must have at least 3 years of experience.

Preferred Education and Experience

Master’s degree

Digital Fundraising experience

6+ years of experience in annual giving or digital fundraising

Candidate must be adaptable and comfortable managing multiple, large scale fundraising campaigns at the same time

Requires a strong work ethic and good relationship building skills for vast collaborations since this position works very closely with the entire campus community

When determining minimum qualifications, only information entered into the candidate profile can be considered. Please ensure your candidate profile is completed in its entirety as it relates to qualifying education/work experience.

Applicants must be legally authorized to work in the United States on a full-time basis without need now or in the future for sponsorship for employment visa status.

Questions about the search may be directed to

Target Start Date

Fall 2026

Benefits

The Foundation’s greatest asset is our team. Foundation employees are eligible for a comprehensive suite of benefits that includes:

Generous paid leave, accruing up to 24 days of vacation and 12 days of sick leave annually, plus 14 paid holidays and administrative closing days

Flexible work arrangements, offering a hybrid schedule to most team members

Education benefits for employees and their dependents at UT System campuses

Retirement and deferred compensation plans, including 401(k), 403(b), etc.

Comprehensive medical, dental, and vision insurance plans

Employee discounts to attractions, services, and goods

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Worksite address

knoxville, TN, 37955, US

Who can apply

Review the original listing for work authorization, qualifications and employer requirements.