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Job description
DIRECTOR OF BRAND ENGAGEMENT & AUDIENCE DEVELOPMENT - KTTC
Job Category : Creative Services
Requisition Number : DIREC
Posted : September 21, 2026
Full-Time
Locations
Showing 1 location
Description
About Gray Media:
Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:
Comprehensive Medical(Rx), Dental, and Vision Coverage
Health Savings Account with Company contributions
Flexible Spending Account
Employer-paid life and disability benefits
Paid parental leave benefits
Adoption and Surrogacy Benefits
401(k) Plan, including matching and profit-sharing contributions
Employee Assistance Program
Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
Paid Time Off, including Relocation PTO
Focus on Caring
$55,000 - $65,000/yr. (D.O.E) - with bonus potential
Shift and Schedule:
Job Type:
Full-Time
Job Summary/Description:
KTTC/KXLT is an innovative leader in the Rochester/Mason City/Austin market. With a proud legacy of leading the market in news and community initiatives, we are constantly evolving and pushing to meet people where they consume news and deliver compelling content across all platforms.
We are seeking a Director of Brand Engagement & Audience Development to lead our station's creative vision and strategic marketing initiatives. This role serves as a central hub for station-wide creative efforts, bridging news, programming, sales, and promotion departments to elevate our brand presence and community impact.
The successful candidate will leverage deep digital and marketing expertise to identify growth opportunities through evolving media channels, build strategic community partnerships, and develop revenue-generating creative initiatives that align with our station's values. This position reports directly to the General Manager of the station and manages cross-functional teams to execute integrated marketing and creative campaigns.
Duties/Responsibilities:
Develop and execute integrated marketing strategies that position the station competitively in evolving media landscapes
Identify, cultivate, and manage strategic community partnerships that align with station values
Plan and execute station events and promotional activations
Serve as creative guide and strategic advisor for Midwest Access lifestyle show
Partner with the sales team to conceive and execute innovative, revenue-generating ideas
Spearhead innovative streaming content initiatives by collaborating with external content gatherers, creative partners, and community organizations; help drive production and vision behind new digital/OTT programming (with potential to host select segments).
Help foster a collaborative, innovative team culture between all departments – creative services, news, and sales.
Qualifications/Requirements:
Bachelor's degree in Marketing, Communications, Journalism, or related field (or equivalent professional experience)
5+ years of experience in marketing, media, or creative services
Demonstrated expertise in multi-channel marketing and digital media strategy
Proven track record of identifying and developing strategic partnerships
Strong project management and organizational skills with the ability to manage multiple concurrent initiatives
Excellent verbal, written, and presentation communication skills
Experience in the broadcast or media industry
Proficiency with marketing analytics, social media platforms, and creative production tools
Preferred:
Experience in lifestyle programming or on-air talent coaching
2+ years of leadership/management experience
Background in event planning and community engagement
Knowledge of commercial production and advertising standards
Experience working in a news-focused environment
KTTC-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.
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Worksite address
rochester, MN, 55905, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.