Job description
About Benzinga
Benzinga is a leading financial media and data company that helps investors, traders, and financial professionals make better decisions. Millions of users rely on Benzinga every month for real-time market news, insights, and education across stocks, ETFs, crypto, and macro trends.
Benzinga partners with many of the most recognizable brands in financial services — including brokerages, fintech platforms, ETF issuers, asset managers, exchanges, and consumer finance companies — helping them tell their story and build trust with a highly engaged retail investor audience.
We are building a focused, performance-driven sales organization and are looking for senior sellers who can own brand relationships, drive narrative-based campaigns, and unlock meaningful brand marketing budgets.
The Role
The Director of Brand & Growth Partnerships is a senior individual contributor responsible for developing strategic partnerships with leading financial brands. This role focuses on helping clients achieve both brand-building and performance marketing objectives through Benzinga's full suite of advertising solutions—including sponsored content, display, video, newsletters, events, and performance-driven campaigns.
While this role is expected to excel at developing brand partnerships and content-led campaigns, the ideal candidate understands how modern marketers evaluate media investments across the entire funnel. Success comes from identifying client objectives and recommending the right mix of brand awareness, engagement, lead generation, and performance solutions.
Key Responsibilities
Revenue Ownership & Deal Execution
Own and deliver against a significant annual revenue quota focused on brand and content-driven revenue
Source, develop, and close integrated marketing partnerships end-to-end
Package and sell solutions including:
Sponsored Content (Articles & Video)
High-Impact Display Advertising
Native Advertising
Newsletter Sponsorships
Homepage & Homepage Takeovers
Executive Interviews
Webinar & Event Sponsorships
Performance Marketing (CPC, CPL, CPA)
Product Launch Campaigns
Custom Research & Content
Integrated Multi-Channel Programs
Negotiate pricing, packaging, and long-term partnership agreements
Develop strategic, consultative marketing programs that align with client KPIs including brand awareness, engagement, investor acquisition, lead generation, and customer growth.
Close mid-market to enterprise-level brand deals, including six-figure campaigns
Brand Partnerships & Account Development
Build and grow relationships with:
Marketing leaders (CMOs, VPs of Marketing, Brand Directors)
Growth and acquisition teams
Agencies and media buyers
Target key financial verticals including:
Fintech and investing apps
Brokerages and trading platforms
ETF issuers and asset managers
Crypto and emerging financial platforms
Consumer finance brands
Banking & Payments
Insurance
Alternative Investments
Trading Platforms
Capital Markets
Public Companies & Investor Relations
Target non-endemics looking to get their story in front of retail investors
Position Benzinga as a trusted media partner for brand storytelling and investor education
Drive repeat business through always-on content programs and recurring campaigns
Pipeline Development
Build and maintain a strong pipeline of brand marketing opportunities
Prospect into both direct brands and agencies
Identify companies actively investing in awareness (e.g., launches, raises, new products)
Maintain accurate forecasting and CRM discipline
What Success Looks Like
Consistently hitting or exceeding revenue targets driven by brand, content & performance partnerships
Closing multi-product, multi-month campaigns (articles + video + distribution + activations)
Building long-term relationships with marketing teams and agencies
Driving repeat revenue through always-on sponsored content programs
Establishing Benzinga as a go-to partner for retail investor-facing brand campaigns
Qualifications
Required
5+ years of experience in:
Media sales
Digital advertising
Branded content or sponsorship sales
Financial services or fintech marketing/sales
Publisher side experience a plus
Proven track record of closing deals and hitting quota
Experience selling integrated digital marketing solutions, including display, sponsored content, native advertising, video, newsletters, performance marketing, lead generation, or custom sponsorships.
Strong ability to engage senior marketing stakeholders
Excellent communication, presentation, and negotiation skills
Experience managing full sales cycle from prospecting to close
Preferred
Experience selling sponsored content, video, or integrated media campaigns
Familiarity with how brands allocate brand vs. performance budgets
Existing relationships with:
Financial services marketing teams
Fintech companies
Agencies and media buyers
Experience closing six-figure+ partnerships
Ideal Candidate
Has experience selling consultative, multi-product media solutions to enterprise marketers.
Understands how large financial brands allocate both brand and performance budgets.
Is comfortable selling to CMOs as well as Growth, Performance, and Demand Generation leaders.
Knows how to package content, media, and performance solutions into integrated campaigns.
Can open new enterprise relationships while growing existing strategic accounts.
Thrives in an entrepreneurial environment where creativity, persistence, and partnership drive results.
Compensation
Competitive base salary
Uncapped commission structure
On-target earnings aligned with senior-level brand sales performance
Benefits package and growth opportunities
(Exact comp to be determined based on experience.)
Why Join Benzinga
Access to a high-intent retail investor audience
Strong, recognized brand in finance and investing
A platform built for content, storytelling, and investor education
Ability to sell strategic, high-impact brand campaigns - not commoditized ad inventory
Fast-moving, entrepreneurial environment
Direct impact on revenue growth and market positioning
Originally posted on Himalayas
Who can apply
Eligible countries: United States. Accepted UTC offsets: UTC-10, UTC-9, UTC-8, UTC-7, UTC-6, UTC-5, UTC+14. Review the full description for employer-specific work authorization, residency and schedule requirements.