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Job description
Summary
The Director of Brand Management will serve as the strategic and operational hub for the Graza product portfolio. This leader sets the goals for our products, defines what's required to achieve them, and ensures cross‑functional alignment, moving with clarity and purpose. From identifying unmet consumer needs to driving executional excellence, this role connects insight, action, and results. This individual brings both strategic vision and hands‑on executional rigor. They can toggle between high‑level portfolio decisions and detailed product considerations with equal comfort. Above all, they believe that building great products and bringing them to market in the right way is how loyalty is created and sustained. The Director of Brand Management will report to the Chief Commercial Officer.
Key Responsibilities
Set the strategic direction, goals, and priorities for Graza's product portfolio, grounded in a product-first mentality, quality, consumer insight, and category dynamics
Serve as the internal champion for product excellence, ensuring Graza products exceed consumer and customer expectations, and advocate for improvements when needed
Identify opportunities for new categories, new products, packaging updates, or product refinements that strengthen Graza's competitive position
Develop and guide pricing and pack architecture strategies aligned with consumer value, margin expectations, and channel realities
Cross Functional Alignment & Execution
Play a key role in cross‑functional planning and execution for all product initiatives, working with PMO to establish clear timelines, roles, decision points, and expectations
Ensure transparent communication and strong alignment across all teams and leadership at all times
Monitor progress, proactively identify risks, and implement solutions to keep product initiatives moving efficiently and effectively, without sacrificing execution
Bridge strategic intent with operational realities, ensuring that every product initiative is both ambitious and feasible
Consumer Insight & Brand Integration
Translate consumer feedback, insights, and trends into actionable opportunities that elevate both the product experience and the brand
Keep the consumer at the center of decision‑making, ensuring Graza crafts products that meet needs and build long‑term loyalty
Partner with Marketing to develop launch strategies, messaging, and positioning that bring product stories to life with authenticity and clarity
Commercial & Financial Ownership
Partner with Finance to model the financial implications of product decisions, including pricing, margin structure, and portfolio mix
Track product and portfolio performance against goals, providing clear, consistent reporting to leadership
Use data to guide decision‑making while balancing analytical rigor with brand intuition and consumer understanding
Leadership & Influence
Bring structure, clarity, and momentum to the organization through strong cross‑functional leadership
Influence at all levels through insight, collaboration, and proactiveness
Foster a culture of excellence, pushing the boundaries of possible to deliver unbelievable products, loyalty‑driving brand experiences and unique solutions for customers and consumers
Model the accountability, curiosity, and high standards that define Graza's approach to building great products
Requirements
10+ years of experience in brand management, product strategy, or commercial management within CPG or consumer brands
A genuine passion for food, quality, and building products that make a meaningful difference in people's everyday lives
A proven ability to lead complex cross‑functional initiatives from idea through execution with clarity and discipline
Strong financial and analytical skills, with experience influencing P&L outcomes and shaping pricing strategy
Exceptional communication and alignment-building capabilities—able to simplify complex issues and keep teams focused
A builder's mindset: resourceful, solutions-oriented, and energized by creating order and clarity in a fast-growing environment
Appreciation for great branding and an understanding of how product, packaging, and storytelling work together to build loyalty
Benefits
The base pay range for this position is $140,000-$175,000 annually; however, base pay offered may vary depending on job‑related knowledge, skills, and experience. Bonuses and restricted stock units may be provided as part of the compensation package, in addition to a full range of benefits. Base pay is based on market location. 401K, medical, dental, vision, wellness programs and paid time off benefits available.
Seniority level
Director
Employment type
Full-time
Job function
Product Management
Industries
IT Services and IT Consulting
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Worksite address
new york, NY, 10261, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.