Job description
This is a remote position.
MarketPro has been retained by a high-growth, private equity–backed company in the consumer services sector to lead the search for a Director of Brand Marketing.
Backed by a top-tier consumer-focused investment firm, the company is executing an aggressive acquisition-led growth strategy, rapidly scaling a portfolio of 18+ established local brands across the U.S. With significant capital investment and a best-in-class performance and analytics infrastructure already in place, the organization is now making a deliberate investment in building a top-tier Brand function.
The Role
The Director of Brand Marketing will define and execute the brand strategy across a portfolio of local operating brands, ensuring consistent positioning, stronger market differentiation, and measurable impact on demand generation.
This leader will operate at both the strategic and execution level—partnering cross-functionally while building scalable systems that translate brand into performance.
Key Responsibilities:
Brand Strategy & Positioning
Define and evolve brand architecture and messaging across a multi-brand platform
Develop differentiated positioning that breaks through in highly commoditized markets
Lead annual brand planning aligned to revenue and growth objectives
Local Market Activation
Translate brand strategy into effective, localized execution across diverse markets
Enable field teams with clear frameworks, tools, and creative assets
Ensure consistency while maintaining local relevance and resonance
Media & Investment Strategy
Oversee $10M+ in brand media investment across traditional and digital channels
Partner with analytics teams on media mix modeling (MMM), incrementality testing, and ROMI optimization
Continuously refine channel mix based on evolving consumer behavior
Creative & Content Leadership
Lead creative direction to build trust, emotional connection, and clarity of value
Develop scalable creative systems and asset libraries across brands
Manage agency partners and internal creative resources
Growth & Integration
Support onboarding and integration of newly acquired brands
Ensure continuity of demand while evolving brand positioning post-acquisition
Contribute to employer brand initiatives to support technician recruitment and retention
What Success Looks Like:
Increased branded search, direct traffic, and inbound demand
Improved marketing efficiency (CAC, ROMI, payback)
Stronger local brand equity and customer trust
Reduced reliance on high-cost lead generation channels
A scalable brand system that supports continued acquisition and growth
Requirements
The Ideal Candidate:
We are seeking a strategic, hands-on brand leader who has successfully operated in multi-location, consumer-facing businesses and understands how to connect brand investment to measurable business outcomes.
Required Experience
8–12+ years in brand marketing leadership roles
Proven experience in multi-location, franchise, or distributed service models
Experience managing meaningful media budgets ($10M+) and working with data/analytics teams
Track record of building or evolving brand systems that drive measurable growth
Preferred Industry Backgrounds
Strong preference for candidates with experience in:
Home Services (HVAC, plumbing, electrical, restoration, etc.)
Consumer Services (pest control, home improvement, field services, automotive services)
Multi-Location / Franchise Models (retail, fitness, healthcare services, dental/DSO, veterinary)
Private Equity–Backed or High-Growth Platforms
Additional consideration for candidates from:
Scrappy consumer/lifestyle brands with experience scaling brand across markets
Leadership Profile
Balances creative instinct with analytical rigor
Comfortable operating in a fast-paced, high-growth, PE-backed environment
Able to influence across C-suite, field operators, and agency partners
Brings a builder mindset—capable of creating structure, not just managing it
Thrives in environments that require speed, adaptability, and accountability
Originally posted on Himalayas
Who can apply
Eligible countries: United States. Accepted UTC offsets: UTC-10, UTC-9, UTC-8, UTC-7, UTC-6, UTC-5, UTC+14. Review the full description for employer-specific work authorization, residency and schedule requirements.