About this opportunity
WEBBER/SMITH Associates, Inc. lists this Director Of Business Development & Marketing opportunity in city of lancaster, Pennsylvania. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Position Title
Director of Business Development & Marketing
Make sure to apply with all the requested information, as laid out in the job overview below.
Reports To
Vice President, Sales & Marketing
Location
Lititz, PA (South Central Pennsylvania) – Travel required throughout the U.S.
About WEBBER/SMITH
The WEBBER/SMITH Group® branded companies are multi-discipline engineering and architectural firms specializing in the design of food processing and distribution facilities across the United States. We are recognized for delivering innovative, food-safe environments and superior client satisfaction.
Role Overview
The Director of Business Development & Marketing is a strategic leadership role responsible for identifying revenue growth opportunities, enhancing brand visibility, and cultivating long-term client relationships within the food and beverage industry. This position combines a high degree of business development skills with marketing strategy execution to position WEBBER/SMITH as a premier partner for facility design and engineering services.
Key Responsibilities
Strategic Market Planning:
Develop and execute marketing and business development strategies aligned with corporate growth objectives.
Client Acquisition & Relationship Management:
Identify, qualify, and secure new business opportunities;
maintain relationships with existing clients and industry partners.
Industry Engagement:
Represent WEBBER/SMITH at trade shows, conferences, and industry associations;
network with contractors, vendors, and consultants.
Proposal Development:
Support and eventually lead the preparation of Statements of Qualifications (SOQs), RFP responses, and engineering services proposals in collaboration with technical teams.
Marketing Leadership:
Oversee digital and traditional marketing initiatives, including website, social media, SEO/SEM, advertising campaigns, and content creation.
Brand Positioning:
Ensure consistent messaging across all platforms;
manage press releases, brochures, and presentations.
CRM & Data Management:
Maintain and update client databases;
track leads and conversion metrics.
Team Collaboration:
Work closely with engineering, project management, and leadership teams to align marketing efforts with operational goals.
Qualifications
Bachelor’s degree in Engineering, Marketing, Business Administration, or related field (Architecture/Engineering background preferred).
7+ years of experience in business development and marketing. **Experience in AEC or food industry sectors a plus.
Proven ability to develop strategic business development and marketing plans and deliver measurable growth.
Strong communication, negotiation, and presentation skills.
Familiarity with BIM/Revit and technical design concepts is a plus.
Willingness to travel nationally for client meetings and trade shows.
HubSpot CRM/Sales Pro Experience is desirable.
Desired Attributes
Highly motivated, results-oriented, and entrepreneurial mindset.
Skilled in relationship building and networking within the food and beverage industry. xzgxqkn
Comfortable leading both business development and marketing functions.
Compensation and Benefits
Competitive base salary with quarterly bonus tied to performance KPIs
Health Insurance Benefits, HSA and HRA
401(k) plan with company match
Paid time off, sick days and holidays
Hybrid work schedule
Worksite address
city of lancaster, PA, 17622, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.