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Job description
Planisware is a leading provider of Strategic Portfolio Management (SPM) solutions, helping organizations connect strategy to execution and drive better business outcomes.
Our platform enables companies to plan, prioritize, and deliver complex initiatives across R&D, IT, and capital projects, with strong adoption across pharmaceutical, medical device, manufacturing, energy, and financial services industries.
With a strong foundation, global presence, and continued growth, Planisware is uniquely positioned to shape the future of portfolio management.
About the role:
We are looking for a Director of Content Strategy & Market Enablement to shape how Planisware’s vision is communicated and how it translates into compelling narratives, scalable content, and effective go-to-market execution.
This role sits at the intersection of platform storytelling, solution positioning, and commercial enablement. You will define how we articulate our value across industries and use cases, while building a content engine that supports growth, adoption, and market differentiation.
You will partner closely with Product, Sales, and Marketing teams to ensure that our messaging is clear, consistent, and impactful from executive conversations to campaign activation.
Responsibilities:
Platform Narrative & Value Articulation
Shape and evolve Planisware’s narrative across platforms, solutions, and key innovations (including AI and decision intelligence)
Translate complex capabilities into clear, differentiated business value
Ensure consistency of messaging across industries and the buyer journey
Support executive storytelling and strategic communications
Content Strategy & Thought Leadership
Build and lead a content strategy aligned with Planisware’s positioning
Define editorial pillars tied to market priorities
Oversee high-impact content across various channels and formats
Elevate content from volume-driven to insight-driven
Shape messaging for major platform and AI launches
Align with Product and Sales before, during, after launches
Ensure adoption across go-to-market teams
Establish scalable content and messaging operating model
Define governance and workflows
Connect narrative, content, and GTM execution
Performance & Impact
Define measurement of narrative and content effectiveness
Track adoption and pipeline influence
Refine content based on feedback and data
Qualifications:
8+ years of experience in an enterprise B2B marketing, content, or GTM role
Experience translating complex platforms into clear narratives
Experience supporting product launches in complex technical environments
Ability to build scalable content strategies
Understanding of enterprise buying cycles
Strong cross-functional collaboration
Strong prioritization and simplification skills
What Success Looks Like:
Clear, differentiated narrative that positions Planisware as an industry leader
Strong alignment across Product, Sales, and Marketing
Scalable, impact-focused content engine
Strong adoption and market resonance
Why This Role Matters:
As Planisware expands its platform and AI capabilities, how we communicate our value becomes a critical differentiator. This role ensures that our innovation is clearly understood, effectively communicated, and translated into business impact.
Benefits and Perks:
Paid holidays
Up to 4 months maternity leave
Paternity leave
Life, short and long-term disability insurance
Company annual kick-off trip
401(k) plan with company variable contribution
Health, dental, and vision insurance
FSA plan, including employer contribution
Cell phone and internet allowances
Quarterly events/monthly happy hour
Community outreach
Tuition assistance program
Graduate program
This role will be based out of our San Francisco, CA office. Planisware currently has a hybrid policy of working in-office four days per week, Monday-Thursday, with remote flexibility on Friday. This is subject to change as the company sees fit.
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Worksite address
san francisco, CA, 94199, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.