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Job description
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This range is provided by Visit Walla Walla. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$75,000.00/yr - $85,000.00/yr
Additional compensation types
Annual Bonus
Direct message the job poster from Visit Walla Walla
Executive Director at Visit Walla Walla; Board Member State of Washington Tourism | Team Leadership | Travel Industry Strategy | Account Management…
SUMMARY
The Director of Destination Sales is the lead for group sales and a key contributor to Visit Walla Walla’s success. Responsible for developing and executing the Group Sales Strategy, this role aligns sales initiatives with organizational goals to drive bookings.
The Director builds lasting, value-driven client relationships; promotes Walla Walla to key target markets; manages the sales budget; activates sales initiatives; and oversees key accounts. This position plays a hands-on role in lead generation, site visits, trade show representation, and coordination with local partners to attract meetings, conferences, and group events.
EDUCATION & EXPERIENCE
Bachelor's degree in Business, Marketing, Communications, Hospitality Management, or a related field preferred; equivalent relevant experience will be considered.
Proven track record in group sales with a preference for travel, tourism, or hospitality.
Prior convention hotel or DMO sales experience preferred.
Strong knowledge of meetings and hospitality industry distribution channels and customer base.
CORE COMPETENCIES & CHARACTERISTICS
Collaborative, team-oriented, and relationship-driven
Strong sales and presentation skills
Detail-oriented with process development and follow-through
Present the diversity of opportunities in a creative and dynamic fashion
Clear communicator with diverse audiences
Motivated, adaptable, and self-starting
High integrity and professional judgment
Experience building alliances and working across teams
Working knowledge of computer software applications (MSWord, Excel, PowerPoint, Outlook, Simpleview CRM)
ESSENTIAL DUTIES & RESPONSIBILITIES
Develop and implement group sales strategies aligned with organizational goals
Manage sales processes, performance, and budget
Pursue high-value group segments including professional, educational, and special interest events that align with Walla Walla’s destination strengths
Lead direct sales initiatives: site visits, FAMs, trade shows, events, and digital campaigns
Leverage CVENT, LinkedIn and other tools for lead generation and prospecting
Re-engage past conference and association clients; identify high-value target segments
Coordinate with hospitality partners to attract meetings and conventions
Oversee booking agreements and ensure service hand-offs post-sale
Collaborate with Marketing on outreach initiatives
Oversee development and execution of sales materials (e.g. collateral, web page, itineraries)
Contribute to long-term organizational strategy as part of the leadership team
Represent the organization at industry events and stakeholder meetings
Monitor, report, and optimize sales performance
Perform additional duties as needed
BENEFITS
Health Insurance
Paid Time Off
Vision Insurance
Flexible Schedule
Retirement Plan
Seniority level
Director
Employment type
Full-time
Job function
Sales and Business Development
Industries
Hospitality
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Who can apply
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