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Job description
Overview
Quinnipiac University is seeking a strategic, innovative, and audience-focused Director of Digital Content Strategy to lead the vision and direction of the university's digital content ecosystem. In this highly collaborative leadership role, you will define how Quinnipiac tells its story across digital platforms, ensuring content is engaging, discoverable, data-informed, and aligned with institutional priorities.
The Director of Digital Content Strategy serves as the architect of the university's content strategy, leveraging audience research, behavioral insights, search trends, AI visibility, and competitive intelligence to guide content decisions that connect with prospective students, current students, alumni, faculty, staff, and other key stakeholders. Working closely with Marketing & Communications leadership, you will establish editorial standards, content frameworks, and strategic priorities that empower content creators and channel managers to deliver consistent, high-impact experiences across web, social, email, paid media, and emerging platforms.
This role plays a critical part in advancing the university’s enrollment and retention goals by developing content initiatives that build awareness, deepen engagement, and inspire prospective students to take action. By aligning content strategy with user needs and institutional objectives, you will help ensure that Quinnipiac’s digital presence remains relevant, accessible, and effective in an increasingly competitive higher education landscape.
The ideal candidate is experienced in analyzing performance in SEO/AEO/GEO, understands how to improve it, and provides best-practice-based content creation recommendations to our marketing and communications development teams. The position will guide storytelling across platforms and ensure content is engaging and discoverable.
About Quinnipiac
Quinnipiac University is a private, coeducational institution located 90 minutes north of New York City and two hours from Boston. The university currently has an enrollment of 9,700 students in more than 100-degree programs through its Schools of Business, Communications, Computing & Engineering, Education, Health Sciences, Law, Medicine, Nursing and the College of Arts & Sciences. Our 20 Division I teams have achieved remarkable success, boasting national and conference titles - including a 2023 NCAA national championship win in men's ice hockey, a trip to the Sweet 16 for our women's basketball team and NCAA Tournament appearances by many of our programs. The Quinnipiac University Poll is nationally recognized as a leader in public opinion research, and the university is consistently recognized by U.S. News & World Report and Princeton Review. The Wall Street Journal ranked Quinnipiac #51 among the best colleges in the nation, and second in Connecticut, for our exceptional graduation rate, salary impact, learning facilities, career preparation and learning opportunities.
The university is in the midst of program expansion and renewal for both traditional and adult learners, the development of innovative strategic partnerships, and recently opened South Quad with three state-of-the-art buildings.
As Quinnipiac grows, the university remains guided by the core values that define our community and shapes the experience of every student and employee.
We are fiercely committed to ensuring every Bobcat thrives. We are a lifelong partner for every learner.
We passionately care about our community. Everyone should feel welcome and valued.
We boldly shape our university’s future. We will forge a path of impact together.
These values are the foundation of who we are and reflect the Quinnipiac spirit found across our campuses. For more information, please visit qu.edu. Connect with Quinnipiac on Facebook, Instagram, YouTube, TikTok and X.
Responsibilities
Strategic editorial direction
Inform topical story selection, influence narrative framing, and build best practices for format across all channels
Strategically identify and prioritize topics that advance institutional and enrollment goals
Provide editorial input to shape content in line with the university’s marketing and business goals
Evoke emotional connections with the audiences this content serves, consistently centering the needs, aspirations, and decision-making journeys of prospective and current students in every content recommendation and creative decision.
Discoverability and visibility
Develop and implement a comprehensive discoverability strategy spanning SEO, AEO, and GEO, anticipating changes in search and LLM behavior in collaboration with key contributors
Define, document, and enforce format standards, including page architecture, structured content, and format-specific benchmarks, to make content findable and citable across search engines and large language models
Apply consumer research platforms, databases, and trend analysis to continuously surface objective market needs and audience demand signals, ensuring all content decisions are grounded in current data
Lead initiatives to achieve measurable increases in organic and AI-driven visibility, citation, and reach
Content enablement and implementation
Design and implement briefs and reusable tools to enhance the value, efficiency, and scalability of content production across the university.
Train and empower MarCom channel leads to develop and execute on-strategy content with autonomy and consistency.
Foster a collaborative and inclusive content culture, sharing knowledge, offering constructive feedback, and supporting colleagues inside and outside of MarCom.
Act as a trusted resource and collaborative partner across MarCom, building meaningful relationships with key stakeholders to advance shared content goals.
Coordination and measurement
Establish metrics for content effectiveness, audit performance regularly, address gaps, and foster accountability among creators for the impact of content on awareness, engagement, and conversion.
Inform paid media planning, audience targeting, and campaign messaging to ensure owned content and paid amplification operate as a coordinated system.
Maintain working knowledge of the CMS and existing templates to author, edit, and publish digital content as needed.
Education Requirements
Bachelor's degree is required
Master's degree is preferred
Qualifications
A minimum of 10 years of experience in digital content strategy, communications, marketing, or a related field, with a demonstrated ability to drive organizational impact through content
Exceptional communication, writing and editing skills , with a talent for translating complex information into compelling, audience-centered content.
Experience managing and optimizing content within a Content Management
Demonstrated experience working within a CMS
Proven track record of providing strategic communications direction and consultation at all levels of an organization
Demonstrated ability to lead and direct activities of direct reports
Strong project management experience with the ability to manage multiple priorities, coordinate cross-functional initiatives, and deliver results in a fast-paced environment
Demonstrated key accountability and leadership skills
Excellent people and project management skills
Proven ability to collaborate effectively with individuals from varied backgrounds
Quinnipiac University is an equal opportunity employer and encourages applications from individuals of all backgrounds and experiences. We are committed to fostering an inclusive and respectful community.
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Worksite address
hamden, CT, 06517, US
Who can apply
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